公开(公告)号：US20220148013A1

公开(公告)日：2022-05-12

申请号：US17091569

申请日：2020-11-06

Applicant: ADOBE INC.

Inventor： RITWIK SINHA ,  Fan Du ,  Sunav Choudhary ,  Sanket Mehta ,  Harvineet Singh ,  Said Kobeissi ,  William Brandon George ,  Chris Challis ,  Prithvi Bhutani ,  John Bates ,  Ivan Andrus

IPC: G06Q30/02 ,  G06F16/904 ,  G06F17/18

Abstract: Determination of high value customer journey sequences is performed by determining customer interactions that are most frequent as length N=1 sub-sequences, recursively determining most frequent length N+1 sub-sequences that start with the length N sub-sequences, determining a first count indicating how often one of the sub-sequences appears in the sequences, determining a second count indicating how often the one sub-sequence resulted in the goal, and using the counts to determine the most or least effective sub-sequences for achieving the goal.

公开(公告)号：US20210142360A1

公开(公告)日：2021-05-13

申请号：US16682089

申请日：2019-11-13

Applicant: ADOBE INC.

Inventor： RITWIK SINHA ,  DAVID ARBOUR ,  AAHLAD MANAS PULI

IPC: G06Q30/02

Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.