ADDRESSABLE ADVERTISING INSERTION FOR PLAYOUT DELAY

    公开(公告)号:US20250113069A1

    公开(公告)日:2025-04-03

    申请号:US18981257

    申请日:2024-12-13

    Inventor: John Grant

    Abstract: A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program content stream for inserting an advertisement. The method further includes modifying the advertisement insertion cue to indicate an expiration date and time for playout of a first advertisement content to be inserted into the program content stream, and inserting the first advertisement content into the program content stream.

    ADDRESSABLE ADVERTISING INSERTION FOR PLAYOUT DELAY

    公开(公告)号:US20210274229A1

    公开(公告)日:2021-09-02

    申请号:US17321110

    申请日:2021-05-14

    Inventor: John Grant

    Abstract: A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program content stream for inserting an advertisement. The method further includes modifying the advertisement insertion cue to indicate an expiration date and time for playout of a first advertisement content to be inserted into the program content stream, and inserting the first advertisement content into the program content stream.

    Addressable advertising insertion for playout delay

    公开(公告)号:US10516900B2

    公开(公告)日:2019-12-24

    申请号:US14962362

    申请日:2015-12-08

    Inventor: John Grant

    Abstract: A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program content stream for inserting an advertisement. The method further includes modifying the advertisement insertion cue to indicate an expiration date and time for playout of a first advertisement content to be inserted into the program content stream, and inserting the first advertisement content into the program content stream.

    Addressable advertising insertion for playout delay

    公开(公告)号:US12206915B2

    公开(公告)日:2025-01-21

    申请号:US18230095

    申请日:2023-08-03

    Inventor: John Grant

    Abstract: A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program content stream for inserting an advertisement. The method further includes modifying the advertisement insertion cue to indicate an expiration date and time for playout of a first advertisement content to be inserted into the program content stream, and inserting the first advertisement content into the program content stream.

    Addressable advertising insertion for playout delay

    公开(公告)号:US11381851B2

    公开(公告)日:2022-07-05

    申请号:US17321110

    申请日:2021-05-14

    Inventor: John Grant

    Abstract: A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program content stream for inserting an advertisement. The method further includes modifying the advertisement insertion cue to indicate an expiration date and time for playout of a first advertisement content to be inserted into the program content stream, and inserting the first advertisement content into the program content stream.

    ADDRESSABLE ADVERTISING INSERTION FOR PLAYOUT DELAY

    公开(公告)号:US20220295126A1

    公开(公告)日:2022-09-15

    申请号:US17830033

    申请日:2022-06-01

    Inventor: John Grant

    Abstract: A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program content stream for inserting an advertisement. The method further includes modifying the advertisement insertion cue to indicate an expiration date and time for playout of a first advertisement content to be inserted into the program content stream, and inserting the first advertisement content into the program content stream.

    Addressable advertising insertion for playout delay

    公开(公告)号:US11044498B2

    公开(公告)日:2021-06-22

    申请号:US16700917

    申请日:2019-12-02

    Inventor: John Grant

    Abstract: A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program content stream for inserting an advertisement. The method further includes modifying the advertisement insertion cue to indicate an expiration date and time for playout of a first advertisement content to be inserted into the program content stream, and inserting the first advertisement content into the program content stream.

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