公开(公告)号：US20140095495A1

公开(公告)日：2014-04-03

申请号：US14099854

申请日：2013-12-06

Applicant: Google Inc.

Inventor： Michael Y. Brukman ,  Bryan C. Horling ,  Oren E. Zamir

IPC: G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30011 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30867

Abstract: A method is performed at a server system having one or more processors and memory. The server receives a search query from a user and identifies a list of search results associated with the search query. Each search result has an initial position in the list. The server identifies a set of user-preferred search results that comprises search results in a search history of the user. Each of the user-preferred search results has been previously selected by the user for at least a predefined minimum number of times. The server identifies in the list of search results, one or more search results that are associated with at least one of the user-preferred search results and reorders the list of search results by moving each of the identified search results from its initial position by a non-zero offset. The server then provides the reordered list of search results to the user.

Abstract translation: 在具有一个或多个处理器和存储器的服务器系统上执行方法。 服务器从用户接收搜索查询，并识别与搜索查询相关联的搜索结果列表。 每个搜索结果都有列表中的初始位置。 服务器识别一组用户偏好的搜索结果，其包括用户的搜索历史中的搜索结果。 用户首选的搜索结果已经由用户先前选择了至少预定义的最小次数。 服务器在搜索结果的列表中识别与至少一个用户优选搜索结果相关联的一个或多个搜索结果，并通过将所识别的搜索结果从其初始位置移动到所述搜索结果的列表中来重新排序搜索结果列表 非零偏移。 然后，服务器向用户提供重新排序的搜索结果列表。

公开(公告)号：US09799050B2

公开(公告)日：2017-10-24

申请号：US15187055

申请日：2016-06-20

Applicant: Google Inc.

Inventor： Aitan Weinberg ,  Rajas Moonka ,  Brad H. Bender ,  Brian Axe ,  Oren E. Zamir ,  Gregor Hochmuth

IPC: G06Q30/02 ,  G06F17/30 ,  H04L29/08 ,  G06Q10/10

CPC classification number: G06Q30/0255 ,  G06F17/30699 ,  G06F17/30867 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04L67/306

Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

公开(公告)号：US20160307230A1

公开(公告)日：2016-10-20

申请号：US15187055

申请日：2016-06-20

Applicant: Google Inc.

Inventor： Aitan Weinberg ,  Rajas Moonka ,  Brad H. Bender ,  Brian Axe ,  Oren E. Zamir ,  Gregor Hochmuth

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0255 ,  G06F17/30699 ,  G06F17/30867 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04L67/306

Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

Abstract translation: 用于控制内容分发的计算机实现的方法包括将与用户相关联的信息转发到由用户操作的设备，所述信息被配置为用于从用于向用户分发内容的多个内容提供商中的任何一个中选择内容。 该方法包括响应于该信息接收从该设备转发的信息的编辑。 编辑识别第一内容提供商并且包括关于第一内容提供商的内容分发的第一修改。 所述方法包括与所述信息相关联地存储所述编辑，使得在所述内容分发中考虑到所述第一修改。 该方法可以使用有形地体现在计算机可读存储介质中的计算机程序产品来实现。

公开(公告)号：US09116963B2

公开(公告)日：2015-08-25

申请号：US14099854

申请日：2013-12-06

Applicant: Google Inc.

Inventor： Michael Y. Brukman ,  Bryan C. Horling ,  Oren E. Zamir

IPC: G06F17/30 ,  G06F7/00

CPC classification number: G06F17/3053 ,  G06F17/30011 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30867

Abstract: A method is performed at a server system having one or more processors and memory. The server receives a search query from a user and identifies a list of search results associated with the search query. Each search result has an initial position in the list. The server identifies a set of user-preferred search results that comprises search results in a search history of the user. Each of the user-preferred search results has been previously selected by the user for at least a predefined minimum number of times. The server identifies in the list of search results, one or more search results that are associated with at least one of the user-preferred search results and reorders the list of search results by moving each of the identified search results from its initial position by a non-zero offset. The server then provides the reordered list of search results to the user.

Abstract translation: 在具有一个或多个处理器和存储器的服务器系统上执行方法。 服务器从用户接收搜索查询，并识别与搜索查询相关联的搜索结果列表。 每个搜索结果都有列表中的初始位置。 服务器识别一组用户偏好的搜索结果，其包括用户的搜索历史中的搜索结果。 用户首选的搜索结果已经由用户先前选择了至少预定义的最小次数。 服务器在搜索结果的列表中识别与至少一个用户优选搜索结果相关联的一个或多个搜索结果，并通过将所识别的搜索结果从其初始位置移动到所述搜索结果的列表中来重新排序搜索结果列表 非零偏移。 然后，服务器向用户提供重新排序的搜索结果列表。

公开(公告)号：US10394908B1

公开(公告)日：2019-08-27

申请号：US15018838

申请日：2016-02-08

Applicant: GOOGLE INC.

Inventor： Oren E. Zamir ,  Jeffrey L. Korn ,  Andrew Fikes

IPC: G06F16/00 ,  G06F16/9535 ,  G06F16/248 ,  G06F16/2453 ,  G06F16/2457

Abstract: A user's prior searching and browsing activities are recorded for subsequent use. A user may examine the user's prior searching and browsing activities in a number of different ways, including indications of the user's prior activities related to advertisements. A set of search results may be modified in accordance with the user's historical activities. The user's activities may be examined to identify a set of preferred locations. The user's set of activities may be shared with one or more other users. The set of preferred locations presented to the user may be enhanced to include the preferred locations of one or more other users. A user's browsing activities may be monitored from one or more different client devices or client application. A user's browsing volume may be graphically displayed.

公开(公告)号：US20180005265A1

公开(公告)日：2018-01-04

申请号：US15707358

申请日：2017-09-18

Applicant: Google Inc.

Inventor： Aitan Weinberg ,  Rajas Moonka ,  Brad H. Bender ,  Brian Axe ,  Oren E. Zamir ,  Gregor Hochmuth

IPC: G06Q30/02 ,  G06F17/30 ,  G06Q10/10 ,  H04L29/08

Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

公开(公告)号：US09858589B2

公开(公告)日：2018-01-02

申请号：US14053735

申请日：2013-10-15

Applicant: Google Inc.

Inventor： Mehdi Sharifzadeh ,  Oren E. Zamir ,  Troy L. Walker ,  Dan Blandford ,  Radoslav M. Kirov ,  Jeff Bergman ,  Sanaz Ahari

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0243

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.

公开(公告)号：US09542453B1

公开(公告)日：2017-01-10

申请号：US14821297

申请日：2015-08-07

Applicant: GOOGLE INC.

Inventor： Michael Y. Brukman ,  Bryan Horling ,  Oren E. Zamir

IPC: G06F17/30 ,  G06F7/00

CPC classification number: G06F17/3053 ,  G06F17/30011 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30867

Abstract: A method is performed at a server system having one or more processors and memory. The server receives a search query from a user and identifies a list of search results associated with the search query. Each search result has an initial position in the list. The server identifies a set of user-preferred search results that comprises search results in a search history of the user. Each of the user-preferred search results has been previously selected by the user for at least a predefined minimum number of times. The server identifies in the list of search results, one or more search results that are associated with at least one of the user-preferred search results and reorders the list of search results by moving each of the identified search results from its initial position by a non-zero offset. The server then provides the reordered list of search results to the user.

Abstract translation: 在具有一个或多个处理器和存储器的服务器系统上执行方法。 服务器从用户接收搜索查询，并识别与搜索查询相关联的搜索结果列表。 每个搜索结果都有列表中的初始位置。 服务器识别一组用户偏好的搜索结果，其包括用户的搜索历史中的搜索结果。 用户首选的搜索结果已经由用户先前选择了至少预定义的最小次数。 服务器在搜索结果的列表中识别与至少一个用户优选搜索结果相关联的一个或多个搜索结果，并通过将所识别的搜索结果从其初始位置移动到所述搜索结果的列表中来重新排序搜索结果列表 非零偏移。 然后，服务器向用户提供重新排序的搜索结果列表。

公开(公告)号：US20140297398A1

公开(公告)日：2014-10-02

申请号：US14053735

申请日：2013-10-15

Applicant: Google Inc.

Inventor： Mehdi Sharifzadeh ,  Oren E. Zamir ,  Troy L. Walker ,  Dan Blandford ,  Radoslav M. Kirov ,  Jeff Bergman ,  Sanaz Ahari

IPC: G06Q30/02

CPC classification number: G06Q30/0243

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.

Abstract translation: 方法，系统和装置包括编码在用于测量电梯的计算机可读存储介质上的计算机程序。 一种方法包括：接收对第一内容项是合格内容项的内容的请求; 将第一内容项目与识别第一内容项目的传送的第一像素一起递送到所接收的请求的第一部分; 递送第二不同的内容项目以及识别所述第一内容项目的未传送到所接收的多个请求的第二部分而不是所述第一内容项目的第二像素; 评估与接收第二内容项目的用户相比接收到第一内容项目的用户执行的搜索，包括在评估与用户执行的搜索请求相关联的搜索日志时使用第一像素和第二像素; 以及将提升数据呈现给与所述第一内容项相关联的赞助商。