公开(公告)号：US20150006311A1

公开(公告)日：2015-01-01

申请号：US13927563

申请日：2013-06-26

Applicant: Google Inc.

Inventor： Anand Murugappan ,  Gregory Jay Friedman

IPC: G06Q30/08

CPC classification number: G06Q30/08

Abstract: Systems, methods, and computer-readable storage media that may be used to populate a content interface having several positions are provided. One method includes conducting at least one first auction process to select a first set of one or more winning content bids based in part on a first eligibility constraint. The first eligibility constraint includes a limitation on the number of winning bids that share a particular characteristic. The method further includes, when the number of winning content bids is less than a number of positions within the content interface, conducting at least one second auction process to select a second set of one or more winning content bids by either disabling the first eligibility constraint or applying a second eligibility constraint. The second eligibility constraint permits a larger number of winning content bids to share the particular characteristic than are permitted under the first eligibility constraint.

Abstract translation: 提供了可用于填充具有多个位置的内容界面的系统，方法和计算机可读存储介质。 一种方法包括进行至少一个第一拍卖过程，以部分地基于第一资格限制来选择一个或多个获胜内容出价的第一组。 第一个资格约束包括对共享特定特征的获胜投标数量的限制。 该方法还包括当获胜内容出价的数量少于内容界面内的位置数量时，进行至少一个第二拍卖处理以通过禁用第一资格约束来选择第二组一个或多个获胜内容出价 或应用第二资格约束。 第二个资格约束允许更多的获胜内容出价分享特定的特征，而不是第一资格约束允许的。

公开(公告)号：US20150262186A1

公开(公告)日：2015-09-17

申请号：US14204348

申请日：2014-03-11

Applicant: Google Inc.

Inventor： Anand Murugappan ,  Aranyak Mehta

IPC: G06Q30/00

CPC classification number: G06Q30/00

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request for content for publication is received. Content items are identified responsive to the request, including identifying groups of content items. An auction is conducted to identify content to provide, including identifying at least first and second groups of content items. A price to charge sponsors associated with each content item in each group is determined. For each content item in a group, a first bounding price is determined that is a second price auction value, a second bounding price is determined reflecting a value to be maintained for the content item to keep the respective group in a same position in a group ranking, and a final price is determined equal to the greater of the first and second bounding prices. A sponsor is charged the determined final price.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 收到发布内容的请求。 响应于该请求识别内容项目，包括识别内容项目组。 进行拍卖以识别要提供的内容，包括识别至少第一组和第二组内容项。 确定与每个组中的每个内容项目相关联的赞助商的价格。 对于组中的每个内容项目，确定作为第二价格拍卖价值的第一边界价格，确定第二边界价格反映要维持的内容项目的值以将相应组保持在组中的相同位置 排名，最终价格确定等于第一和第二边界价格中较大者。 赞助商按确定的最终价格收费。

公开(公告)号：US20150006310A1

公开(公告)日：2015-01-01

申请号：US13927541

申请日：2013-06-26

Applicant: Google Inc.

Inventor： Anand Murugappan ,  Gregory Jay Friedman

IPC: G06Q30/08

CPC classification number: G06Q30/08

Abstract: Systems, methods, and computer-readable storage media that may be used to populate a content interface having several positions are provided. One method includes determining a first set of eligible content bids by comparing a performance characteristic of each content bid with a first threshold value. The method further includes conducting a first auction process on the first set of one or more eligible content bids to determine one or more first content items to be displayed in at least one position of a content interface. The method further includes determining a second set of eligible content bids by comparing a performance characteristic of each content bid with a second threshold value. The method further includes conducting a second auction process on the second set of one or more eligible content bids to determine content items to be displayed in at least one other position of the content interface.

Abstract translation: 提供了可用于填充具有多个位置的内容界面的系统，方法和计算机可读存储介质。 一种方法包括通过将每个内容出价的性能特征与第一阈​​值进行比较来确定第一组合格内容出价。 该方法还包括对第一组一个或多个合格内容出价执行第一拍卖处理以确定要在内容界面的至少一个位置显示的一个或多个第一内容项目。 该方法还包括通过将每个内容出价的性能特征与第二阈值进行比较来确定第二组合格内容出价。 该方法还包括对第一组一个或多个合格内容出价进行第二拍卖处理，以确定要在内容界面的至少一个其他位置显示的内容项目。

公开(公告)号：US20170004530A1

公开(公告)日：2017-01-05

申请号：US14755644

申请日：2015-06-30

Applicant: GOOGLE INC.

Inventor： Liang Ge ,  Eun Yeong Ahn ,  Anand Murugappan

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/0277

Abstract: Providing offers based on a search query comprises receiving and storing offers from merchants. The system identifies a potential merchant name from search query terms and identifies offers from a database that are not associated with the potential merchant name. The system compares the potential merchant name to the identified offers and determines if the potential merchant name appears in a number of the identified offers that is below a threshold. If so, the system determines that the query term identified as a potential merchant system is likely to be an actual merchant name. In this case, the offer distribution system may select only offers from the actual merchant to present to the user.

Abstract translation: 基于搜索查询提供的报价包括接收和存储来自商家的报价。 该系统根据搜索查询术语识别潜在的商家名称，并识别数据库中与潜在商家名称无关的优惠。 系统将潜在的商家名称与所标识的优惠进行比较，并确定潜在的商家名称是否出现在低于阈值的已识别优惠的数量中。 如果是，则系统确定被识别为潜在的商家系统的查询词可能是实际的商家名称。 在这种情况下，报价分配系统可以仅选择来自实际商家的提示给用户。