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    Combining content with a search result
    2.
    发明授权
    Combining content with a search result 有权
    将内容与搜索结果相结合

    公开(公告)号：US09298779B1

    公开(公告)日：2016-03-29

    申请号：US13943281

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30

    CPC classification number: G06F17/30424 ,  G06F17/3087

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 识别响应于查询的搜索结果，其包括搜索结果的顶部集合中的第一搜索结果，第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目，其是第一搜索结果和第一合格内容项目的组合，并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强，包括：识别与第一实体相关的实体，识别与相关实体相关联的内容项目，选择至少一个所识别的内容项目，以及使用来自所选内容项目的内容来增加组合的内容项目。

    COMBINING CONTENT WITH A SEARCH RESULT
    4.
    发明申请
    COMBINING CONTENT WITH A SEARCH RESULT 有权
    结合搜索结果的内容

    公开(公告)号：US20150026144A1

    公开(公告)日：2015-01-22

    申请号：US13943370

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30

    CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。

    Tuning Parameters for Presenting Content
    5.
    发明申请
    Tuning Parameters for Presenting Content 审中-公开

    公开(公告)号：US20180365295A1

    公开(公告)日：2018-12-20

    申请号：US14071317

    申请日：2013-11-04

    Applicant: Google Inc.

    Inventor： Matthew Paff ,  Gaurav Garg ,  Ramakrishnan Kandhan ,  Awaneesh Verma ,  Chetan Narain ,  Omkar Muralidharan ,  Mehmet Emre Sargin ,  Ming Yang ,  David Adams

    IPC: G06F17/30

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. One or more content items are identified that are eligible to be presented in response to received requests in accordance with one or more selection criteria. One of the content items includes one or more parameters that can be varied. A range is identified over which a parameter of the one or more parameters is variable, and a subset of the range is identified, wherein the subset is less than the entire range. A request for content is received that is satisfied by the content item. The content item is prepared, including randomly selecting a value for the parameter that is within the subset of the range. At least one performance aspect associated with the prepared one content item is monitored.

    Combining content with a search result
    7.
    发明授权
    Combining content with a search result 有权
    将内容与搜索结果相结合

    公开(公告)号：US09342839B2

    公开(公告)日：2016-05-17

    申请号：US13943370

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。

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