Valuing Advertisements on a Map
    1.
    发明申请

    公开(公告)号:US20170221103A1

    公开(公告)日:2017-08-03

    申请号:US15488744

    申请日:2017-04-17

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261 G06Q30/0241 G06Q30/0251 G06T11/206

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    Valuing Advertisements On A Map
    2.
    发明申请
    Valuing Advertisements On A Map 有权
    在地图上估价广告

    公开(公告)号:US20160300371A1

    公开(公告)日:2016-10-13

    申请号:US14682563

    申请日:2015-04-09

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261 G06Q30/0241 G06Q30/0251 G06T11/206

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    Abstract translation: 除了别的以外,本说明书的主题可以体现在包括地图存储,地图服务器和内容服务器的系统中。 地图服务器识别一组内容项目,其中每个内容项目与在地图的一部分中呈现的地理位置相关联,为给定内容项目确定给定内容项目的调整值至少在 基于所述内容给定项目的基本值的一部分和所述内容项集合中的一个或多个其他内容项目的一组调整因子,基于所述调整后的值从所述一组内容项目中选择内容项目,并提供呈现 在设备上呈现的地图部分上的所选内容项。

    OPTIMIZING TRANSMISSION OF DIGITAL COMPONENTS

    公开(公告)号:US20180109612A1

    公开(公告)日:2018-04-19

    申请号:US15293846

    申请日:2016-10-14

    Applicant: Google Inc.

    CPC classification number: G06F17/30902 H04L67/2823

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

    Selecting content items to present with a map

    公开(公告)号:US09626781B2

    公开(公告)日:2017-04-18

    申请号:US14682563

    申请日:2015-04-09

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261 G06Q30/0241 G06Q30/0251 G06T11/206

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    Determining the quality of locations based on travel time investment
    5.
    发明授权
    Determining the quality of locations based on travel time investment 有权
    根据旅行时间投资确定位置的质量

    公开(公告)号:US09558210B1

    公开(公告)日:2017-01-31

    申请号:US13833743

    申请日:2013-03-15

    Applicant: Google Inc.

    CPC classification number: G06F17/30241 G06F17/3087

    Abstract: Methods and apparatus related to associating a quality measure with a given location. For example, an anticipated distance value for a given location may be identified that is indicative of anticipated time and/or distance to reach the given location. At least one actual distance may be identified that is indicative of actual time for the one or more members to reach the given location. In some implementations, the anticipated/actual distance values may include one or more distributions. A quality measure is then determined based on a comparison of the anticipated distance value and the identified actual distance value. The quality measure is associated with the given location. The quality measure may be further based on additional factors.

    Abstract translation: 将质量度量与给定位置相关联的方法和设备。 例如,可以识别给定位置的预期距离值,其指示到达给定位置的预期时间和/或距离。 可以识别表示一个或多个成员到达给定位置的实际时间的至少一个实际距离。 在一些实现中,预期/实际距离值可以包括一个或多个分布。 然后基于预期距离值和所识别的实际距离值的比较来确定质量测量。 质量测量与给定位置相关联。 质量措施可能进一步基于其他因素。

    Determining information about a location based on travel related to the location
    6.
    发明授权
    Determining information about a location based on travel related to the location 有权
    根据与位置相关的旅行确定位置信息

    公开(公告)号:US09251168B1

    公开(公告)日:2016-02-02

    申请号:US13840820

    申请日:2013-03-15

    Applicant: Google Inc.

    CPC classification number: G06F17/30241 G06Q30/02 G06Q30/0269

    Abstract: Methods and apparatus related to determining a characteristic of a location based on visit data associated with the location. Visit data indicative of travel of users to a first location from one or more other locations and/or of travel of users from the first location to one or more other locations may be utilized to determine information about the location. In some implementations visit data may be utilized to determine a connectedness measure and associate the second location with the first location based on the connectedness measure. A characteristic of the first location may optionally be determined based on a characteristic of the second location and/or an attribute associated with the visit data.

    Abstract translation: 基于与位置相关联的访问数据来确定位置的特征的方法和装置。 访问指示来自一个或多个其他位置的用户到第一位置的旅行的数据和/或用户从第一位置到一个或多个其他位置的旅行的数据可以用于确定关于位置的信息。 在一些实施方式中,可以利用访问数据来确定连通性度量,并且基于连接性度量将第二位置与第一位置相关联。 可以可选地基于第二位置的特性和/或与访问数据相关联的属性来确定第一位置的特性。

    Optimizing transmission of digital components

    公开(公告)号:US10289748B2

    公开(公告)日:2019-05-14

    申请号:US15293846

    申请日:2016-10-14

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

    Valuing advertisements on a map
    8.
    发明授权

    公开(公告)号:US09922346B2

    公开(公告)日:2018-03-20

    申请号:US15488744

    申请日:2017-04-17

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261 G06Q30/0241 G06Q30/0251 G06T11/206

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    Determining a Characteristic of a Location Based on Visit Data
    9.
    发明申请
    Determining a Characteristic of a Location Based on Visit Data 审中-公开
    基于访问数据确定位置的特征

    公开(公告)号:US20160371425A1

    公开(公告)日:2016-12-22

    申请号:US13841085

    申请日:2013-03-15

    Applicant: Google Inc.

    CPC classification number: G06Q30/0282

    Abstract: Methods and apparatus related to determining a characteristic of a location based on visit data. For example, a location and visit data associated with the location may be identified. A first visit measure and a second measure for the location may be determined, the first visit measure being indicative of the number of people in a population present at the location during a first time. A characteristic of the location may be determined based on comparison of the first visit measure to the second measure.

    Abstract translation: 基于访问数据确定位置的特征的方法和装置。 例如,可以识别与该位置相关联的位置和访问数据。 可以确定第一次访问措施和第二次测量的位置,第一次访问措施表示在第一次在该位置存在的人口中的人数。 可以基于第一访问测量与第二测量的比较来确定位置的特征。

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