公开(公告)号：US09317563B1

公开(公告)日：2016-04-19

申请号：US14061302

申请日：2013-10-23

Applicant: Google Inc.

Inventor： Bryan C. Horling ,  Michael Y. Brukman ,  Owen Otto ,  Philip A. McDonnell ,  Kavi J. Goel ,  Paul Haahr

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/3053 ,  G06F17/3097

Abstract: Methods, systems, and apparatus, including computer program products, for establishing preferences for sites that are explicitly identified by a user by either a textual input or an acceptance in response to a recommendation, and adjusting the presentation of search results based on these preferences.

公开(公告)号：US09390143B2

公开(公告)日：2016-07-12

申请号：US14602609

申请日：2015-01-22

Applicant: Google Inc.

Inventor： Philip A. McDonnell ,  Glen M. Jeh ,  Taher H. Haveliwala ,  Yair Kurzion

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F17/3053 ,  G06F17/30702 ,  G06F17/30867 ,  H04L67/10

Abstract: A computer-implemented method for processing query information includes receiving prior queries followed by a current query, the prior and current queries being received within an activity period an originating with a search requester. The method also includes receiving a plurality of search results based on the current query. Each search result identifying a search result document, each respective search result document being associated with a query specific score indicating a relevance of the document to the current query. The method also includes determining a first category based, at least in part, on the prior queries. The method also includes identifying a plurality of prior activity periods of other search requesters, each prior activity period containing a prior activity query where the prior activity query matches the current query, and where the prior activity period indicates the same first category.

Abstract translation: 用于处理查询信息的计算机实现的方法包括接收跟随当前查询的先前查询，在由搜索请求者发起的活动期间内接收到先前和当前查询。 该方法还包括基于当前查询接收多个搜索结果。 每个搜索结果标识搜索结果文档，每个相应的搜索结果文档与指示文档与当前查询的相关性的查询特定分数相关联。 该方法还包括至少部分地基于先前的查询来确定第一类别。 该方法还包括识别其他搜索请求者的多个先前活动期间，每个先前的活动期间包含先前的活动查询，其中先前的活动查询与当前查询相匹配，以及先前活动期间指示相同的第一类别。

公开(公告)号：US20150199361A1

公开(公告)日：2015-07-16

申请号：US14602609

申请日：2015-01-22

Applicant: Google Inc.

Inventor： Philip A. McDonnell ,  Glen M. Jeh ,  Taher H. Haveliwala ,  Yair Kurzion

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F17/3053 ,  G06F17/30702 ,  G06F17/30867 ,  H04L67/10

Abstract: A computer-implemented method for processing query information includes receiving prior queries followed by a current query, the prior and current queries being received within an activity period an originating with a search requester. The method also includes receiving a plurality of search results based on the current query. Each search result identifying a search result document, each respective search result document being associated with a query specific score indicating a relevance of the document to the current query. The method also includes determining a first category based, at least in part, on the prior queries. The method also includes identifying a plurality of prior activity periods of other search requesters, each prior activity period containing a prior activity query where the prior activity query matches the current query, and where the prior activity period indicates the same first category.

Abstract translation: 用于处理查询信息的计算机实现的方法包括接收跟随当前查询的先前查询，在由搜索请求者发起的活动期间内接收到先前和当前查询。 该方法还包括基于当前查询接收多个搜索结果。 每个搜索结果标识搜索结果文档，每个相应的搜索结果文档与指示文档与当前查询的相关性的查询特定分数相关联。 该方法还包括至少部分地基于先前的查询来确定第一类别。 该方法还包括识别其他搜索请求者的多个先前活动期间，每个先前的活动期间包含先前的活动查询，其中先前的活动查询与当前查询相匹配，以及先前活动期间指示相同的第一类别。

公开(公告)号：US09271121B1

公开(公告)日：2016-02-23

申请号：US14457465

申请日：2014-08-12

Applicant: Google Inc.

Inventor： Philip A. McDonnell ,  Joshua J. Sacks

IPC: H04W4/04

CPC classification number: H04W4/04

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first confirmation is received of a location associated with a user identifier. A confirmed location identifies a physical address of a user device associated with the user identifier. Subsequent to the first confirmation, location data associated with a user device associated with the user identifier is processed, including determining that the user device is near the confirmed location. A second confirmation confirms that sufficient occurrences have identified of a presence of a device associated with the user identifier near the confirmed location. Characteristics of an environment accessed by the user are determined and stored in association with the confirmed location. Requests are received from other users. Characteristics of a given request are compared with stored characteristics. When comparing indicates a match, the confirmed location is associated with the subsequent request.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到与用户标识符相关联的位置的第一确认。 确认的位置标识与用户标识符相关联的用户设备的物理地址。 在第一确认之后，处理与与用户标识符相关联的用户设备相关联的位置数据，包括确定用户设备在确认位置附近。 第二个确认证实，足够的事件已经确定了与确认位置附近的用户标识符相关联的设备的存在。 与确认的位置相关联地确定和存储由用户访问的环境的特征。 来自其他用户的请求。 给定请求的特征与存储特性进行比较。 当比较指示匹配时，确认的位置与后续请求相关联。

公开(公告)号：US20150356597A1

公开(公告)日：2015-12-10

申请号：US14300085

申请日：2014-06-09

Applicant: Google Inc.

Inventor： Shobhit Saxena ,  David Owen Shanahan ,  Philip A. McDonnell ,  Vinod Kumar Ramachandran ,  Shibani Sanan

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/02 ,  G06F21/6227 ,  G06Q30/0246 ,  G06Q30/0255

Abstract: Example processes may include identifying online activity associated with content from a content provider; determining a first set of identification information, where the first set of identification information identifies users corresponding to the identified online activity associated with the content from the content provider; transmitting the first set of identification information to a first service and receiving, in return, a second set of different identification information; transmitting items of the second set of different identification information to a second different service and receiving, in return, aggregated offline transaction information corresponding to a set of transactions for users that are included in the second set of different identification information; attributing transactions indicated by the aggregated offline transaction information; and providing a report to the content provider that is based on the aggregated offline transaction information.

Abstract translation: 示例性过程可以包括识别来自内容提供商的与内容相关联的在线活动; 确定第一组标识信息，其中所述第一组标识信息从所述内容提供商识别与所述内容相关联的所识别的在线活动对应的用户; 将第一组识别信息发送到第一服务，并且接收第二组不同的识别信息; 将第二组不同标识信息的项目发送到第二不同服务，并且接收返回对应于包括在第二组不同标识信息中的用户的一组交易的聚合脱机交易信息; 归因于由聚合的脱机交易信息指示的交易; 以及基于聚合的脱机事务信息向内容提供商提供报告。

公开(公告)号：US09152678B1

公开(公告)日：2015-10-06

申请号：US14563911

申请日：2014-12-08

Applicant: Google Inc.

Inventor： Philip A. McDonnell

IPC: G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30241 ,  G06F17/30551 ,  G06F17/30864

Abstract: Apparatus, systems and methods for content ranking are disclosed. Historical click-through rates of first and second content items for a query are determined from an analysis of click logs and query logs. Temporal changes in the historical click-through rate of the first and second content items are identified. The rankings of the first and second content items are adjusted based on the temporal change.

Abstract translation: 公开了用于内容排名的装置，系统和方法。 从点击日志和查询日志的分析确定查询的第一个和第二个内容项目的历史点击率。 确定第一和第二内容项的历史点击率的时间变化。 基于时间变化来调整第一和第二内容项的排名。