公开(公告)号：US20160335659A1

公开(公告)日：2016-11-17

申请号：US14712680

申请日：2015-05-14

Applicant: Google Inc.

Inventor： Randall Lewis ,  Abdelhamid Abdou ,  Robert Michael Saliba

IPC: G06Q30/02 ,  G06F17/30 ,  G06Q30/08

CPC classification number: G06Q30/0242 ,  G06Q30/08

Abstract: Systems and methods of determining effectiveness of a test content item in a computer network environment are provided. A data processing system can receive a request for content from a computing device and predict a test content item as a winner of a content item auction. The data processing system can assign the computing device to a test group or a control group. The data processing system can execute the content item auction, while withholding the test content item from the auction if the computing device is assigned to the control group. The data processing system can transmit the winning content to the computing device. The data processing system can identify computer network activity associated with the test content item by the computing device. The data processing system can perform additional predictions if the computing device is the subject of additional experiments regarding additional test content items.

Abstract translation: 提供了在计算机网络环境中确定测试内容项的有效性的系统和方法。 数据处理系统可以从计算设备接收对内容的请求，并且将测试内容项预测为内容项目拍卖的获胜者。 数据处理系统可以将计算设备分配给测试组或控制组。 如果计算设备被分配给控制组，则数据处理系统可以执行内容项目拍卖，同时从拍卖中扣留测试内容项目。 数据处理系统可以将获胜内容传送到计算设备。 数据处理系统可以通过计算设备识别与测试内容项目相关联的计算机网络活动。 如果计算设备是关于附加测试内容项目的附加实验的主题，则数据处理系统可以执行额外的预测。

公开(公告)号：US10387921B1

公开(公告)日：2019-08-20

申请号：US14799166

申请日：2015-07-14

Applicant: Google Inc.

Inventor： Randall Lewis

IPC: G06Q30/02

Abstract: Systems and methods of serving advertisements in a computer network environment are provided. A data processing system can receive a request for content from a client computing device. The data processing system can receive a cost-per-incremental-action (“CPIA”) bid from a content provider computing device. The data processing system can calculate a value of expected incremental actions from serving a first candidate online ad corresponding to the CPIA bid, and use it to translate the CPIA bid to an auction bid. The data processing system can select a winning online ad from among the first candidate online ad and additional candidate online ads based on their respective corresponding auction bids. The data processing system can transmit the winning online ad to the client computing device.