DECISION SUPPORT SYSTEM FOR MARKETING MIX MODELING

    公开(公告)号:US20230281643A1

    公开(公告)日:2023-09-07

    申请号:US17683894

    申请日:2022-03-01

    Applicant: IQVIA Inc.

    CPC classification number: G06Q30/0201 G06Q30/0202

    Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for generating models. In some implementations, a system obtains data that comprises promotions and parameters for an opportunity. The system generates transformation spaces based on the promotions and the parameters, wherein each transformation space comprises states, each state is based on the parameters for a particular promotion. The system iterates over a number of iterations. For each transformation space, the system adjusts a state of the transformation space based on actions. The system generates a model by combining each adjusted state. The system generates an entropy for the model. The system compares the entropy to a threshold value, wherein the threshold value corresponds to one of the parameters. In response to determining that the entropy exceeds the threshold value, the system iterates. The system provides the generated model for output.

Patent Agency Ranking