MACHINE LEARNING TECHNIQUES FOR MULTI-OBJECTIVE CONTENT ITEM SELECTION

    公开(公告)号:US20200005354A1

    公开(公告)日:2020-01-02

    申请号:US16024753

    申请日:2018-06-30

    Abstract: Machine learning techniques for multi-objective content item selection are provided. In one technique, resource allocation data is stored that indicates, for each campaign of multiple campaigns, a resource allocation amount that is assigned by a central authority. In response to receiving the content request, a subset of the campaigns is identified based on targeting criteria. Multiple scores are generated, each score reflecting a likelihood that a content item of the corresponding campaign will be selected. Based on the scores, a particular campaign from the subset is selected and the corresponding content item transmitted over a computer network to be displayed on a computing device. A resource allocation amount that is associated with the particular campaign is identified. A resource reduction amount associated with displaying the content item of the particular campaign is determined. The particular resource allocation is reduced based on the resource reduction amount.

    MESSAGE SPACING SYSTEM WITH BADGE NOTIFICATIONS USING ONLINE AND OFFLINE NOTIFICATIONS

    公开(公告)号:US20190334848A1

    公开(公告)日:2019-10-31

    申请号:US15967218

    申请日:2018-04-30

    Abstract: A message spacing system evenly distributes the communication of one or more notifications to a computing device communicatively coupled with an online service. The message spacing system also instructs an application residing on the computing device to display a badge notification. The badge notification indicates a number of pending notifications awaiting review by a member of the online service. The badge notification may be overlaid an icon corresponding to an application that the member uses to access or interact with the online service. The badge notification may also be overlaid on an icon displayed on a webpage, where the icon represents a selectable topic that the member may select to interact with the online service. The notifications that the messaging spacing system may send include offline notifications and online notifications.

    NETWORK ESTIMATION
    5.
    发明申请
    NETWORK ESTIMATION 审中-公开

    公开(公告)号:US20190199593A1

    公开(公告)日:2019-06-27

    申请号:US15850910

    申请日:2017-12-21

    Abstract: This disclosure relates to systems and methods for searching names using name clusters. A method includes training a supervised machine learning system to learn a connection strength between a member and peers of the member; clustering the member with the peers in response to a threshold number of profile similarities between the member and the peers and the connection strength between the member and the peers being above a connection strength threshold value; and applying an unsupervised machine learning system using output from the supervised machine learning system and the clustering to generate a connection between the member and at least one of the peers.

    INVERTED FAN-OUT FOR RELEVANT NOTIFICATION OF ACTIVITY

    公开(公告)号:US20190190877A1

    公开(公告)日:2019-06-20

    申请号:US15849541

    申请日:2017-12-20

    CPC classification number: H04L51/32 G06F16/9535 H04L67/02 H04L67/306

    Abstract: Techniques for reducing delay in broadcasting content over a network using an inverted fan-out process are disclosed herein. In some embodiments, a computer-implemented method comprises: in response to an activity associated with content being performed by a user on an online service, detecting that the activity has been performed: identifying a plurality of recipient users in response to the detecting; and for each one of the plurality of recipient users, transmitting a notification of the activity to a destination associated with the recipient user in response to the identifying of the recipient users, the notification comprising an indication of the content, and the transmitting of the notification of the activity being performed without waiting for the recipient user to navigate to a web page of the online service on a computing device or for the recipient to open a mobile application of the online service on a mobile device.

    Preventing notification blindness

    公开(公告)号:US10853736B2

    公开(公告)日:2020-12-01

    申请号:US15816304

    申请日:2017-11-17

    Abstract: A method can include determining, based on learned parameter values, an intrinsic interest and an affinity for the user to be influenced to visit the website, determining, using the learned parameter values, intrinsic interest, and affinity for the user to be influenced to visit the website, a first probability indicating a likelihood that the user will, in response to viewing a badge notification, turn off notifications or delete an app and a second probability indicating a likelihood that the user will, in response to viewing the badge notification on the app, visit a website, in response to determining the second probability is greater than a threshold larger than the first probability, causing the app to include the badge notification when displayed on the user device.

    Driving high quality sessions through optimization of sending notifications

    公开(公告)号:US10735527B1

    公开(公告)日:2020-08-04

    申请号:US16264322

    申请日:2019-01-31

    Abstract: Technologies for determining whether to send a notification to an entity is provided. Disclosed techniques include receiving entity features describing attributes related to observed entity sessions. A set of entity-specific session features values may be generated from the received entity features. A session-quality prediction model may be generated using the set of entity-specific session feature values. The session-quality prediction model may determine an expected session score for a new entity session for an entity, where the expected session score describes a level of interaction for the new entity session. A notification may be received for a particular entity. The session-quality prediction model may be used to determine the expected session score for a new entity session for the particular entity. A determination may be made as to whether a notification should be sent to the particular entity based upon the expected session score for the new entity session.

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