公开(公告)号：US20250119361A1

公开(公告)日：2025-04-10

申请号：US18981962

申请日：2024-12-16

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L41/5022 ,  H04L45/00

Abstract: An example method of message routing includes: determining a share of messages to be allocated to each suboptimal message routing provider of a plurality of message routing providers; allocating, based on the share of messages, a respective subset of a plurality of incoming messages to each suboptimal message routing provider of the plurality of message routing providers; allocating remaining messages of the plurality of incoming messages to an optimal message routing provider of the plurality of message routing providers; receiving feedback data reflecting delivery of the allocated messages by the plurality of message routing providers; estimating, based on the feedback data, a respective conversion rate for the optimal message routing provider and each suboptimal message routing provider; and selecting, based on a plurality of conversion rates, a new optimal message routing provider.

公开(公告)号：US20250119363A1

公开(公告)日：2025-04-10

申请号：US18981970

申请日：2024-12-16

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L41/5022 ,  H04L45/00

Abstract: An example method of message routing includes: defining a sliding window comprising a predefined number of messages; receiving feedback data comprising, for each message routing provider of a plurality of message routing providers, a respective plurality of feedback data items characterizing delivery, by the message routing provider, of a respective plurality of messages comprising the predefined number of messages specified by the sliding window; determining, based on the feedback data, a respective performance level of each message routing provider of the plurality of message routing providers; and selecting an optimal message routing provider exhibiting a highest performance level among performance levels of the plurality of message routing providers.

公开(公告)号：US12081416B2

公开(公告)日：2024-09-03

申请号：US18134837

申请日：2023-04-14

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L41/5022 ,  H04L45/00

CPC classification number: H04L41/5022 ,  H04L45/14

Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

公开(公告)号：US20250119362A1

公开(公告)日：2025-04-10

申请号：US18981965

申请日：2024-12-16

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L41/5022 ,  H04L45/00

Abstract: An example method of message routing includes: receiving live feedback data characterizing performance of a first subset of a plurality of message routing providers in delivering one or more live messages to respective recipients; receiving testing feedback data characterizing performance of a second subset of the plurality of message routing providers in delivering one or more test messages to respective recipients; estimating, based on the live feedback data and the testing feedback data, a respective performance level of each message routing provider of the plurality of message routing providers; and selecting an optimal message routing provider exhibiting a highest estimated performance level among estimated performance levels of the plurality of message routing providers.

公开(公告)号：US20230254224A1

公开(公告)日：2023-08-10

申请号：US18134837

申请日：2023-04-14

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L41/5022 ,  H04L45/00

CPC classification number: H04L41/5022 ,  H04L45/14

Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

公开(公告)号：US11677638B2

公开(公告)日：2023-06-13

申请号：US17649984

申请日：2022-02-04

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: G06F15/16 ,  H04L41/5022 ,  H04L45/00

CPC classification number: H04L41/5022 ,  H04L45/14

Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

公开(公告)号：US20240356822A1

公开(公告)日：2024-10-24

申请号：US18760940

申请日：2024-07-01

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L41/5022 ,  H04L45/00

CPC classification number: H04L41/5022 ,  H04L45/14

Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

公开(公告)号：US20220158911A1

公开(公告)日：2022-05-19

申请号：US17649984

申请日：2022-02-04

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L41/5022 ,  H04L45/00

Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

公开(公告)号：US11290352B2

公开(公告)日：2022-03-29

申请号：US17130831

申请日：2020-12-22

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: G06F15/16 ,  H04L41/5022 ,  H04L45/00

Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

公开(公告)号：US20210344575A1

公开(公告)日：2021-11-04

申请号：US17130831

申请日：2020-12-22

Applicant: Twilio Inc.

Inventor： Jamie O'Shaughnessy ,  Riivo Kikas ,  Kaarel Kitsemets

IPC: H04L12/24 ,  H04L12/721

Abstract: Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.