公开(公告)号：US20240144319A1

公开(公告)日：2024-05-02

申请号：US18384853

申请日：2023-10-28

Applicant: Zeta Global Corp.

Inventor： Meziane Saidi ,  David Hanzelka ,  Pavan Korada

IPC: G06Q30/0251 ,  G06Q30/0241

CPC classification number: G06Q30/0254 ,  G06Q30/0277

Abstract: The subject technology identifies obfuscated email events received from one or more internet service providers (ISPs). The data deobfuscation layer may identify email messages including obfuscated open events and locations by monitoring the open rates of email messages received by different operating systems, ISPs, and/or device types. The data deobfuscation layer may determine accurate campaign level metrics and/or user open probabilities for batches of email messages having obfuscated events. For example, one or more machine learning models may predict an email open rate for one or more email campaigns and identify the users having the highest probability of generating a true open event. The data deobfuscation layer may be used to improve the performance of email communication networks and/or increase engagement metrics for media campaigns.