公开(公告)号：US09501781B2

公开(公告)日：2016-11-22

申请号：US15069005

申请日：2016-03-14

Applicant: comScore, Inc.

Inventor： Man Jit Singh ,  David Cancel

IPC: G06Q30/02

CPC classification number: G06F15/16 ,  G06F15/17 ,  G06F17/30861 ,  G06Q20/20 ,  G06Q20/201 ,  G06Q20/203 ,  G06Q20/206 ,  G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0224 ,  G06Q30/0241 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0633 ,  H04H60/45 ,  H04H60/46 ,  H04L67/02

Abstract: Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new online and offline business methods based on online consumer behavior.

Abstract translation: 本文提供了方法和系统，用于分析在线用户的点击流数据。 分析方法和系统允许基于在线消费者行为创建新的在线和离线业务方法。

公开(公告)号：US09652433B2

公开(公告)日：2017-05-16

申请号：US15357256

申请日：2016-11-21

Applicant: comScore, Inc.

Inventor： Man Jit Singh ,  David Cancel

IPC: G06F15/16 ,  G06Q20/20 ,  G06F17/30 ,  H04H60/46 ,  H04L29/08 ,  G06Q30/02 ,  G06F15/17

CPC classification number: G06F15/16 ,  G06F15/17 ,  G06F17/30861 ,  G06Q20/20 ,  G06Q20/201 ,  G06Q20/203 ,  G06Q20/206 ,  G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0224 ,  G06Q30/0241 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0633 ,  H04H60/45 ,  H04H60/46 ,  H04L67/02

Abstract: Methods and systems are provided herein for the analysis of information about online actions of a plurality of users. The analysis methods and systems allow for the creation of new online and offline business methods based on online consumer behavior. The methods and systems may obtain an input data set comprising information about online actions of a plurality of users, convert the input data set into data files having a common file format with each data file corresponding to a user of the plurality of users and comprising an identifier for the user and a plurality of Uniform Resource Locations (URLs) associated with online actions of the user, access online information relating to search terms and webpages, and determine one or more metrics of user behavior, including a “verticals” metric and a “search terms” metric.

公开(公告)号：US20170068985A1

公开(公告)日：2017-03-09

申请号：US15357256

申请日：2016-11-21

Applicant: comScore, Inc.

Inventor： Man Jit Singh ,  David Cancel

IPC: G06Q30/02 ,  H04H60/45 ,  H04H60/46 ,  G06F17/30

CPC classification number: G06F15/16 ,  G06F15/17 ,  G06F17/30861 ,  G06Q20/20 ,  G06Q20/201 ,  G06Q20/203 ,  G06Q20/206 ,  G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0224 ,  G06Q30/0241 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0633 ,  H04H60/45 ,  H04H60/46 ,  H04L67/02

Abstract: Methods and systems are provided herein for the analysis of information about online actions of a plurality of users. The analysis methods and systems allow for the creation of new online and offline business methods based on online consumer behavior. The methods and systems may obtain an input data set comprising information about online actions of a plurality of users, convert the input data set into data files having a common file format with each data file corresponding to a user of the plurality of users and comprising an identifier for the user and a plurality of Uniform Resource Locations (URLs) associated with online actions of the user, access online information relating to search terms and webpages, and determine one or more metrics of user behavior, including a “verticals” metric and a “search terms” metric.

Abstract translation: 本文提供了用于分析关于多个用户的在线动作的信息的方法和系统。 分析方法和系统允许基于在线消费者行为创建新的在线和离线业务方法。 方法和系统可以获得包括关于多个用户的在线动作的信息的输入数据集，将输入数据集转换为具有与多个用户的用户对应的每个数据文件的具有公共文件格式的数据文件，并且包括 用户的标识符和与用户的在线动作相关联的多个统一资源位置（URL），访问与搜索词和网页相关的在线信息，以及确定用户行为的一个或多个度量，包括“垂直”度量和 “搜索字词”指标。

公开(公告)号：US10360587B2

公开(公告)日：2019-07-23

申请号：US15495389

申请日：2017-04-24

Applicant: comScore, Inc.

Inventor： Man Jit Singh ,  David Cancel

IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/30 ,  G06F15/16 ,  G06F15/17 ,  G06F16/95 ,  G06Q20/20 ,  H04H60/46 ,  G06Q30/06 ,  H04H60/45 ,  G06F16/951 ,  G06F16/955

Abstract: Methods and systems are provided herein for the analysis of information about online actions of a plurality of users. The analysis methods and systems allow for the modification of online and offline business operations and marketing communications based on online consumer behavior. The methods and systems may obtain an input data set comprising information about online actions of a plurality of users, process the input data set to obtain transformed clickstream data, analyze the transformed clickstream data to identify an order in which each user of the plurality of users views a plurality of product offerings, determine an average order position that a specific product offering of the plurality of product offerings is viewed, and modify an offline or online marketing communication associated with the specific product offering based on the average order position of the specific product offering.