The invention provides an automobile parcel plate lifting rope fixing seat mounting structure which is provided with a lifting seat fixing seat that is a columnar plastic piece; the lifting rope fixing seat is assembled and fixed with an assembling hole provided with a projection-welding nut on an automobile backdoor metal plate through an external thread at the lower part of the lifting rope fixing seat and covers a mounting hole on an automobile backdoor trim panel from the exterior through a disc base at the upper end of the lifting rope fixing seat, and a parcel plate lifting rope is hung in a limit neck between the disc base and an assembling head. In the structure, by adopting the principle that a bolt stud and a nut are matched, the lifting rope is smartly and firmly arranged on an automobile body metal plate with a metal nut, therefore, the assembling reliability of parts is improved. The same color and skin lines with the automobile trim panel can be very conveniently selected for the lifting rope fixing seat made of plastic material so as to coordinate with the automobile trim panel, and effectively improve the automobile trim level.