PURPOSE: To obtain a recording method and apparatus capable of corresponding to the respective recordings of two or more kinds of mutually different images by selectively performing one of or all of two or more kinds of recordings different in transfer quantity corresponding to heating energy by one kind of a recording apparatus. CONSTITUTION: A recording mode of a video image and a recording mode of a character or the like are selected by a selection circuit 219. The data stored in a memory 217 is taken out as corresponding recording data by the command of a CPU 218 to be supplied to a head controller 211 and a mechanical controller 212 and these controllers are controlled by the CPU 218 to send a control pulse signal and a head driving control signal to a printing head 70 at every dot and the driving control signal of a drive roller 205 to a paper feed mechanism 210. As a result, recording is executed.