A process for in-line coating of roll formed products that includes: cleaning and/or pretreating the roll formed product to remove surface contaminants that may interfere with the coating adhering to the roll formed product; completely covering the entire outer surface of the roll formed product by applying an ultraviolet light curable coating to the product, such that when curing is complete, the coating adheres to the product including any edges thereof; and exposing the coating on the roll formed product to an ultraviolet light to cure the coating. The resulting roll formed product is a completely coated finished product that provides complete cut-edge protection.