Embodiments include a system that may include a reactor including a reaction zone and a gas release zone separated by a selectively permeable membrane, wherein the selectively permeable membrane permits hydrogen to pass through the membrane and substantially blocks a substrate and its dehydrogenative coupling product from passing through the membrane. Embodiments further include a method of producing a dehydrogenative coupling product, wherein the method may include exposing a substrate to a catalyst in a reaction zone of a reactor; coupling the substrate to form the dehydrogenative coupling product and hydrogen; and separating the hydrogen from the dehydrogenative coupling product using a selectively permeable membrane and passing the hydrogen to a gas release zone of the reactor.