A coating method is a method for forming a multilayer coating film including at least one lower layer formed on a substrate and an uppermost layer formed on the lower layer, and the coating method comprises the steps of: preparing a certain curable coating material as an uppermost layer-coating material for forming the uppermost layer, and preparing a certain coating material as at least one lower layer-coating material for forming the lower layer; forming an uncured multilayer coating film by applying the lower layer-coating material and the uppermost layer-coating material on the substrate using a wet-on-wet technique; and curing at least the uppermost layer-coating material by subjecting the uncured multilayer coating film to a curing treatment.