A memory module stores memory access metadata reflecting information about memory accesses to the memory module. The memory access metadata can indicate the number of times a particular unit of data (e.g., a row of data, a unit of data corresponding to a cache line, and the like) has been read, written, had one or more of its bits flipped, and the like. Modifications to the embedded access metadata can be made by a control module at the memory module itself, thereby reducing overhead at a processor core. In addition, the control module can be configured to record different access metadata for different memory locations of the memory module.