METHOD AND APPARATUS FOR ADVERTISEMENT DELIVERY IN WIRELESS NETWORKS
    2.
    发明申请
    METHOD AND APPARATUS FOR ADVERTISEMENT DELIVERY IN WIRELESS NETWORKS 审中-公开
    无线网络广告传送的方法与装置

    公开(公告)号:WO2008156574A3

    公开(公告)日:2009-07-30

    申请号:PCT/US2008007190

    申请日:2008-06-09

    Abstract: The invention provides for advertising content selection, presentation, and statistics reporting at a wireless user terminal. The invention includes a method for selecting a subset of advertising content for presentation at the wireless user terminal. The invention includes a method for presenting advertising content at a wireless user terminal in response to one or more conditions detected at the wireless user terminal. The invention includes a method for collecting advertising content presentation statistics and providing the advertising content presentation statistics to at least one network system. In one embodiment, the invention may include one or more of the advertising content selection, presentation, and statistics reporting functions.

    Abstract translation: 本发明提供了在无线用户终端处的广告内容选择,呈现和统计报告。 本发明包括一种用于选择用于在无线用户终端呈现的广告内容的子集的方法。 本发明包括响应于在无线用户终端处检测到的一个或多个条件在无线用户终端呈现广告内容的方法。 本发明包括一种用于收集广告内容呈现统计信息并将广告内容呈现统计信息提供给至少一个网络系统的方法。 在一个实施例中,本发明可以包括广告内容选择,呈现和统计报告功能中的一个或多个。

    METHOD AND APPARATUS FOR A ZOOMING FEATURE FOR MOBILE VIDEO SERVICE
    3.
    发明申请
    METHOD AND APPARATUS FOR A ZOOMING FEATURE FOR MOBILE VIDEO SERVICE 审中-公开
    用于移动视频服务的缩放特征的方法和装置

    公开(公告)号:WO2008042098A3

    公开(公告)日:2008-05-29

    申请号:PCT/US2007019977

    申请日:2007-09-14

    Abstract: The new zooming feature of the present invention applies to video service on mobile phones. The feature offers more interaction between the end user and the video server and it provides more interesting viewing. It has the potential to become a service differentiator for video services provided by wireless service providers. Because the bandwidth required for the streams does not change, the only complexity incurred is the control message processing and the only extra storage required is at the video server or the proxy.

    Abstract translation: 本发明的新的缩放特征适用于移动电话上的视频服务。 该功能提供最终用户和视频服务器之间的更多交互,并提供更有趣的观看。 它有潜力成为由无线服务提供商提供的视频服务的服务区别。 因为流所需的带宽不会改变,唯一的复杂性就是控制消息处理,而视频服务器或代理只需要额外的存储空间。

    METHOD AND APPARATUS FOR ADVERTISEMENT DELIVERY IN WIRELESS NETWORKS
    4.
    发明申请
    METHOD AND APPARATUS FOR ADVERTISEMENT DELIVERY IN WIRELESS NETWORKS 审中-公开
    无线网络广告传送的方法与装置

    公开(公告)号:WO2008156574A2

    公开(公告)日:2008-12-24

    申请号:PCT/US2008/007190

    申请日:2008-06-09

    Abstract: The invention provides for advertising content selection, presentation, and statistics reporting at a wireless user terminal. The invention includes a method for selecting a subset of advertising content for presentation at the wireless user terminal. The invention includes a method for presenting advertising content at a wireless user terminal in response to one or more conditions detected at the wireless user terminal. The invention includes a method for collecting advertising content presentation statistics and providing the advertising content presentation statistics to at least one network system. In one embodiment, the invention may include one or more of the advertising content selection, presentation, and statistics reporting functions.

    Abstract translation: 本发明提供了在无线用户终端处的广告内容选择,呈现和统计报告。 本发明包括一种用于选择用于在无线用户终端呈现的广告内容的子集的方法。 本发明包括响应于在无线用户终端处检测到的一个或多个条件在无线用户终端呈现广告内容的方法。 本发明包括一种用于收集广告内容呈现统计信息并将广告内容呈现统计信息提供给至少一个网络系统的方法。 在一个实施例中,本发明可以包括广告内容选择,呈现和统计报告功能中的一个或多个。

    METHOD AND APPARATUS FOR OVERLAY-BASED ENHANCED TV SERVICE TO 3G WIRELESS HANDSETS
    5.
    发明申请
    METHOD AND APPARATUS FOR OVERLAY-BASED ENHANCED TV SERVICE TO 3G WIRELESS HANDSETS 审中-公开
    基于覆盖的增强电视服务到3G无线手机的方法与设备

    公开(公告)号:WO2008005326A2

    公开(公告)日:2008-01-10

    申请号:PCT/US2007/015113

    申请日:2007-06-27

    Abstract: The present invention is directed to a new approach to enhance existing TV service on mobile phones. In addition to the video streams for TV programs carried over multicast or broadcast channel, a unicast channel is setup for each user to provide content that is interactive and less bandwidth intensive than the video stream for the TV program. Such interactive content could include TV guide, bios for cast members and vote casting for popular TV shows such as "American Idol". The invention includes a method of providing enhanced content information to a mobile device capable of receiving TV programming, the mobile device having a GUI included therein for displaying the enhanced content information and transmitting information from said mobile device related to the enhanced content. The method comprises the steps of providing a unicast channel to said mobile device and transmitting the enhanced content via said unicast channel, the enhanced content related to a TV program being viewed on said mobile device. A mobile apparatus for providing enhanced content information related to TV programming being received thereon is also disclosed. The apparatus includes a processor for providing capability to process the TV programming being received and a GUI for displaying the enhanced content information and enabling transmitting information from the mobile apparatus related to said enhanced content, wherein the enhanced content information is provided via a unicast channel to the mobile apparatus and the TV programming is provided by a broadcast channel.

    Abstract translation: 本发明涉及一种用于增强移动电话上的现有TV服务的新方法。 除了通过多播或广播频道携带的电视节目的视频流之外,为每个用户设置单播信道,以提供与TV节目的视频流相互交互且带宽密集的内容。 这样的互动内容可以包括电视指南,演员成员和投票流行电视节目,如“美国偶像”。 本发明包括一种向能够接收电视节目的移动设备提供增强内容信息的方法,所述移动设备具有包含在其中的GUI,用于显示增强内容信息并从与所述增强内容相关的所述移动设备发送信息。 该方法包括以下步骤:向所述移动设备提供单播信道,并且经由所述单播信道发送所述增强内容,所述增强内容与在所述移动设备上正在观看的电视节目有关。 还公开了一种用于提供与其上接收的TV节目相关的增强内容信息的移动装置。 该装置包括处理器,用于提供处理正在接收的电视节目的能力,以及GUI,用于显示增强的内容信息,并且使得能够从与所述增强内容相关的移动装置发送信息,其中增强的内容信息经由单播信道被提供给 移动装置和电视节目由广播频道提供。

    METHOD AND APPARATUS FOR OVERLAY-BASED ENHANCED TV SERVICE TO 3G WIRELESS HANDSETS
    7.
    发明申请
    METHOD AND APPARATUS FOR OVERLAY-BASED ENHANCED TV SERVICE TO 3G WIRELESS HANDSETS 审中-公开
    用于基于覆盖的增强型电视服务到3G无线手持设备的方法和设备

    公开(公告)号:WO2008005326A3

    公开(公告)日:2008-03-13

    申请号:PCT/US2007015113

    申请日:2007-06-27

    Abstract: The present invention is directed to a new approach to enhance existing TV service on mobile phones. In addition to the video streams for TV programs carried over multicast or broadcast channel, a unicast channel is setup for each user to provide content that is interactive and less bandwidth intensive than the video stream for the TV program. Such interactive content could include TV guide, bios for cast members and vote casting for popular TV shows such as "American Idol". The invention includes a method of providing enhanced content information to a mobile device capable of receiving TV programming, the mobile device having a GUI included therein for displaying the enhanced content information and transmitting information from said mobile device related to the enhanced content. The method comprises the steps of providing a unicast channel to said mobile device and transmitting the enhanced content via said unicast channel, the enhanced content related to a TV program being viewed on said mobile device. A mobile apparatus for providing enhanced content information related to TV programming being received thereon is also disclosed. The apparatus includes a processor for providing capability to process the TV programming being received and a GUI for displaying the enhanced content information and enabling transmitting information from the mobile apparatus related to said enhanced content, wherein the enhanced content information is provided via a unicast channel to the mobile apparatus and the TV programming is provided by a broadcast channel.

    Abstract translation: 本发明旨在提供一种增强手机上现有电视服务的新方法。 除了用于通过多播或广播频道传送的电视节目的视频流之外,为每个用户设置单播频道以提供与电视节目的视频流相比交互式且带宽密集度低的内容。 这样的互动内容可以包括电视指南,演员的简历以及诸如“美国偶像”等热门电视节目的投票。 本发明包括一种向能够接收电视节目的移动设备提供增强的内容信息的方法,移动设备具有包括在其中的GUI,用于显示增强的内容信息并从所述移动设备传输与增强的内容有关的信息。 该方法包括以下步骤:向所述移动设备提供单播信道,并且经由所述单播信道发送增强内容,所述增强内容涉及在所述移动设备上正在观看的电视节目。 还公开了一种用于提供关于在其上接收到电视节目的增强内容信息的移动装置。 该设备包括:处理器,用于提供处理正在接收的电视节目的能力;以及GUI,用于显示增强的内容信息并且使得能够从移动装置发送与所述增强内容有关的信息,其中增强内容信息经由单播信道提供给 移动装置和电视节目由广播频道提供。

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