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公开(公告)号：KR1020120134634A
公开(公告)日：2012-12-12
申请号：KR1020110053693
申请日：2011-06-03
Applicant: 한국과학기술원
IPC: G06Q30/02
CPC classification number: G06Q30/0261
Abstract: PURPOSE: An advertisement providing method, a computer readable recording medium implementing the same and an advertisement providing system thereof are provided to predict a next visit space based on a visit space history of an advertisement receiver, thereby selectively supplying an advertisement related to the predicted next visit space. CONSTITUTION: Visit space histories of a mobile device are collected(S10). A next visit space is predicted through a probabilistic inference method based on the collected visit space histories(S30). A provided advertisement is selected based on the predicted next visit space(S50). When the visit space histories are collected, a current location of the mobile device is detected and the visit space histories of the mobile device are generated based on the detected current location. [Reference numerals] (AA) Start; (BB) End; (S10) Collecting visit space histories of mobile device; (S30) Predicting next visit space through a probabilistic inference method based on collected visit space histories; (S50) Selecting provided advertisement based on predicted next visit place
Abstract translation: 目的：提供广告提供方法，实现该广告提供方法的计算机可读记录介质及其广告提供系统，以基于广告接收者的访问空间历史来预测下一个访问空间，从而选择性地提供与预测的下一个相关的广告 访问空间。 规定：访问移动设备的空间历史（S10）。 通过基于收集的访问空间历史的概率推理方法预测下一访问空间（S30）。 基于预测的下一个访问空间来选择提供的广告（S50）。 当收集访问空间历史时，检测移动设备的当前位置，并且基于检测到的当前位置生成移动设备的访问空间历史。 （附图标记）（AA）开始; （BB）结束; （S10）收集移动设备的访问历史; （S30）基于收集的访问空间历史，通过概率推理法预测下一访问空间; （S50）基于预测的下次访问地点选择提供的广告
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公开(公告)号：KR101312927B1
公开(公告)日：2013-10-01
申请号：KR1020110053693
申请日：2011-06-03
Applicant: 한국과학기술원
IPC: G06Q30/02
CPC classification number: G06Q30/0261
Abstract: 광고 제공을 위하여, 모바일 장치의 방문 장소 기록을 수집하고, 수집한 방문 장소 기록에 기초하여 확률적 추론 기법을 통해 다음 방문 장소를 예측하며, 예측한 다음 방문 장소를 기초로 제공할 광고를 선정한다. 광고 수신자의 방문 장소 기록에 기초하여 예측한 다음 방문 장소에 따라 선택적으로 광고를 제공하므로, 광고 효과를 높일 수 있다.
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