公开(公告)号：KR1020130085010A

公开(公告)日：2013-07-26

申请号：KR1020130005549

申请日：2013-01-17

Applicant: 현대자동차주식회사

Inventor： 박철우 ,  권순성 ,  변승식

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/0261 ,  G06Q30/0267

Abstract: PURPOSE: A location-based advertisement providing method and system based on a space of interest (SOI) are provided to expose an advertisement for an SOI adjacent to the SOI of an advertising subject and to calculate a rank index for the advertisement information of searched SOIs and provide a recommendable SOI to a user based on the rank index, thereby increasing advertisement effect. CONSTITUTION: An advertisement registration part searches for popular SOIs based on the location information of an advertiser, calculates a first advertising cost for each popular SOI, provides SOI advertisement information including the advertising costs calculated for the searched popular SOIs to the advertiser by way of recommendation, and matches SOI advertisement information, which is selected by the advertiser among the SOI advertisement information for the searched popular SOIs, with an advertiser identifier and stores the information. The advertisement registration part calculates a rank index for each popular SOI by considering at least one among the location information of the advertiser and the geographic information, season, time, range of advertising area for each business type, business hours, and popularity of the popular SOIs, and recommends SOI advertisement information for the popular SOIs sorted in accordance with the rank index. An advertisement providing part provides exposed advertisement information corresponding to an advertiser identifier matched with a popular SOI in response to the inquiry of the popular SOI. An advertising cost calculation part calculates a second advertising cost, which is generated in relation to actual sales or user interactions, for the exposed advertisement information and distributes the calculated second advertising cost to at least one business operator and the owner of a corresponding SOI according to a predetermined standard. [Reference numerals] (AA) Advertiser/advertiser terminal; (BB) Location based advertisement providing system; (CC) Advertisement registration unit; (DD) Advertisement providing unit; (S310) Select an SOI to be advertised; (S311) Direct selection; (S320) Search SOI advertisement information from an advertisement information DB; (S321) Provide selected SOI advertisement information; (S330) Participate in an advertisement bid based on SOI advertisement information; (S331) Provide advertisement bid information; (S340) Storage in an advertisement bid information DB; (S341) Determine an advertisement bid; (S342) Transmit a bid result; (S343) Store a bid result in an advertisement bid DB; (S345) Pay advertisement costs; (S350) Read exposure advertisement information from an advertisement DB based on a bid result; (S353) Provide exposure advertisement information; (S360) Display exposure advertisement information; (S363) Notify an advertisement exposure; (S363) Notify an advertisement exposure; (S370) Store advertisement providing contents in an advertisement providing DB

Abstract translation: 目的：提供一种基于感兴趣空间（SOI）的基于位置的广告提供方法和系统，以暴露与广告主体的SOI相邻的SOI的广告，并计算搜索的SOI的广告信息的秩索引 并且基于等级指数向用户提供可推荐的SOI，从而增加广告效果。 规定：广告注册部分根据广告主的位置信息搜索流行的SOI，计算每个流行的SOI的第一广告费用，通过推荐方式向广告商提供包括为搜索到的流行SOI计算的广告费用的SOI广告信息 并且将广告商选择的SOI广告信息与广告商标识符相匹配，并且存储该信息。 广告登记部通过考虑广告主的位置信息和地理信息，季节，时间，每个商业类型的广告区域的范围，营业时间和受欢迎程度中的至少一个来计算每个流行的SOI的等级指数 SOI，并推荐根据等级指数排序的流行SOI的SOI广告信息。 响应于流行的SOI的查询，广告提供部分提供与流行的SOI匹配的广告商标识符相对应的暴露的广告信息。 广告费用计算部分计算与曝光的广告信息相关的实际销售或用户交互产生的第二广告费用，并将计算出的第二广告费用分配给至少一个营业者和相应的SOI的所有者根据 一个预定的标准。 （附图标记）（AA）广告主/广告客户终端; （BB）基于位置的广告提供系统; （CC）广告注册单位; （DD）广告提供单位; （S310）选择要发布的SOI; （S311）直选; （S320）从广告信息DB搜索SOI广告信息; （S321）提供选定的SOI广告信息; （S330）参与基于SOI广告信息的广告投标; （S331）提供广告投标信息; （S340）存储在广告投标信息DB中; （S341）确定广告投标; （S342）发送投标结果; （S343）将投标结果存储在广告投标DB中; （S345）付费广告费用; （S350）基于投标结果从广告DB读取曝光广告信息; （S353）提供曝光广告信息; （S360）显示曝光广告信息; （S363）通知广告曝光; （S363）通知广告曝光; （S370）在广告提供DB中存储提供内容的广告

公开(公告)号：KR101459871B1

公开(公告)日：2014-11-10

申请号：KR1020130005549

申请日：2013-01-17

Applicant: 현대자동차주식회사

Inventor： 박철우 ,  권순성 ,  변승식

IPC: G06Q30/02

Abstract: 본 발명은 광고주가 위치한 SOI와 인접한 인기 SOI에 대하여 광고를 제공함에 있어서, 광고 효과를 극대화하기 위한 광고 제공 시스템 및 광고 제공 방법에 관한 것이다. 본 발명의 일 실시예에 따른 위치기반 광고 제공 시스템은 광고주의 위치 정보에 기초하여 인기 SOI(관심 공간; Space of Interest)를 검색하고, 각각의 인기 SOI에 대한 제1 광고비를 산정하며, 상기 검색된 인기 SOI에 대해 상기 산정된 광고비를 포함한 SOI 광고정보를 광고주에게 추천하는 방식으로 제공하며, 상기 검색된 인기 SOI에 대한 SOI 광고정보 중 광고주에 의해 선택된 SOI 광고정보와 광고주 식별자를 매칭하여 저장하는 광고 등록부; 상기 인기 SOI에 대한 조회에 응답하여 상기 인기 SOI와 매칭된 광고주 식별자에 상응하는 노출광고정보를 제공하는 광고 제공부; 및 상기 노출광고정보에 대해 실제 매출 또는 사용자 상호작용과 관련하여 발생한 제2 광고비를 산정하고, 산정된 제2 광고비를 적어도 하나의 사업자 및 해당 SOI의 소유주에게 미리 결정된 기준에 따라 분배하는 광고비 정산부를 포함한다.