USER INTERFACE FOR IN-BROWSER PRODUCT VIEWING AND PURCHASING

    公开(公告)号:WO2013188270A3

    公开(公告)日:2013-12-19

    申请号:PCT/US2013/044928

    申请日:2013-06-10

    Applicant: APPLE INC.

    Abstract: Information about a product advertised on a web page is presented separately, but concurrently, with the content of the web page, to avoid having to navigate away from the web page. The information may be automatically presented in a banner that is displayed adjacent the content of the web page. Controls on the banner initiate the display of further information, and/or enable purchase of the product, while maintaining the web page content in view on the browser. Alternatively, the display of the product information may be triggered by user selection of a link associated with that product. The information about the product may appear in an overlay sheet displayed in front of the original web page. The user can interact with controls on the sheet to initiate purchase or download of the product, or can dismiss the overlay sheet to continue viewing the content of the web page.

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