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    METHOD AND APPARATUS FOR BUILDING A HARDWARE ROOT OF TRUST AND PROVIDING PROTECTED CONTENT PROCESSING WITHIN AN OPEN COMPUTING PLATFORM
    1.
    发明申请
    METHOD AND APPARATUS FOR BUILDING A HARDWARE ROOT OF TRUST AND PROVIDING PROTECTED CONTENT PROCESSING WITHIN AN OPEN COMPUTING PLATFORM 审中-公开
    用于建立信任的硬件根和在开放式计算平台中提供保护内容处理的方法和装置

    公开(公告)号：WO2012094196A3

    公开(公告)日：2013-01-24

    申请号：PCT/US2011067472

    申请日：2011-12-28

    Applicant: INTEL CORP ,  PENDAKUR RAMESH ,  GINTZ WALTER C ,  NEMIROFF DANIEL ,  HAZRA MOUSUMI M

    Inventor： PENDAKUR RAMESH ,  GINTZ WALTER C ,  NEMIROFF DANIEL ,  HAZRA MOUSUMI M

    CPC classification number: H04N21/4367 ,  G06F21/123 ,  G06F21/72 ,  H04L9/3234 ,  H04N21/4181 ,  H04N21/43635 ,  H04N21/4408 ,  H04N21/63345

    Abstract: A system architecture provides a hardware-based root of trust solution for supporting distribution and playback of premium digital content. In an embodiment, hardware root of trust for digital content and services is a solution where the basis of trust for security purposes is rooted in hardware and firmware mechanisms in a client computing system, rather than in software. From this root of trust, the client computing system constructs an entire media processing pipeline that is protected for content authorization and playback. In embodiments of the present invention, the security of the client computing system for content processing is not dependent on the operating system (OS), basic input/output system (BIOS), media player application, or other host software.

    Abstract translation: 系统架构提供了一种基于硬件的信任根基，用于支持高级数字内容的分发和播放。 在一个实施例中，用于数字内容和服务的信任的硬件根源是用于安全目的的信任基础植根于客户端计算系统中的硬件和固件机制而不是软件的解决方案。 从这个信任根源，客户端计算系统构建了一个受保护内容授权和播放的整个媒体处理流水线。 在本发明的实施例中，用于内容处理的客户端计算系统的安全性不依赖于操作系统（OS），基本输入/输出系统（BIOS），媒体播放器应用或其他主机软件。

    Method and apparatus for dynamic, real-time ad insertion based on meta-data within a hardware based root of trust
    2.
    发明专利
    Method and apparatus for dynamic, real-time ad insertion based on meta-data within a hardware based root of trust 未知

    公开(公告)号：AU2012275667B2

    公开(公告)日：2016-12-22

    申请号：AU2012275667

    申请日：2012-06-25

    Applicant: INTEL CORP

    Inventor： PENDAKUR RAMESH ,  PRAKASH GYAN ,  GINTZ WALTER C

    IPC: G06F17/00 ,  G06F15/16 ,  G06Q30/02

    Abstract: A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

    METHOD AND APPARATUS FOR DYNAMIC, REAL-TIME AD INSERTION BASED ON META-DATA WITHIN A HARDWARE BASED ROOT OF TRUST
    3.
    发明申请
    METHOD AND APPARATUS FOR DYNAMIC, REAL-TIME AD INSERTION BASED ON META-DATA WITHIN A HARDWARE BASED ROOT OF TRUST 审中-公开
    用于基于硬件的信任基础上的元数据的动态实时广告插入的方法和装置

    公开(公告)号：WO2013003279A3

    公开(公告)日：2013-02-28

    申请号：PCT/US2012044021

    申请日：2012-06-25

    Applicant: INTEL CORP ,  PENDAKUR RAMESH ,  PRAKASH GYAN ,  GINTZ WALTER C

    Inventor： PENDAKUR RAMESH ,  PRAKASH GYAN ,  GINTZ WALTER C

    IPC: G06F15/16 ,  G06F17/00 ,  G06Q30/02

    CPC classification number: G06Q30/0277 ,  G06F21/10 ,  G06Q30/0241 ,  H04L9/083 ,  H04L2209/125 ,  H04L2209/60 ,  H04N21/23614 ,  H04N21/4331 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

    Abstract: A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

    Abstract translation: 客户端计算系统将选定的广告插入到数字内容中。 可以基于在基于硬件的信任根中安全地实现的动态广告匹配过程将广告插入到内容中。 广告匹配中使用的用户简档可以分别在客户端计算系统和/或服务提供商服务器中受到隐私保护和保密保密。 当客户端计算系统向具有指定广告位的内容向服务提供商服务器发出请求时，该请求可以用客户端的EPID签名进行，该签名本质上是受到隐私保护的。 基于硬件的信任根保护所选择的广告插入到内容的线性呈现流中。

    METHOD AND APPARATUS FOR DYNAMIC, REAL-TIME AD INSERTION BASED ON META-DATA WITHIN A HARDWARE BASED ROOT OF TRUST
    4.
    发明公开
    METHOD AND APPARATUS FOR DYNAMIC, REAL-TIME AD INSERTION BASED ON META-DATA WITHIN A HARDWARE BASED ROOT OF TRUST 审中-公开
    方法和设备基于元数据在硬件信任根动态实时广告插入

    公开(公告)号：EP2727041A4

    公开(公告)日：2015-02-18

    申请号：EP12804005

    申请日：2012-06-25

    Applicant: INTEL CORP

    Inventor： PENDAKUR RAMESH ,  PRAKASH GYAN ,  GINTZ WALTER C

    IPC: G06F21/00 ,  G06F15/16 ,  G06F17/00 ,  G06F21/10 ,  G06Q30/02

    CPC classification number: G06Q30/0277 ,  G06F21/10 ,  G06Q30/0241 ,  H04L9/083 ,  H04L2209/125 ,  H04L2209/60 ,  H04N21/23614 ,  H04N21/4331 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/812

    Abstract: A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

    Abstract translation: 客户端计算系统插入选择的广告进数字内容。 广告可以基于动态广告匹配processthat信任的基于硬件的根内被安全地实施被插入内容。 在广告匹配使用的用户配置文件可隐私保护，并与客户端计算系统和分别机密性保护/或服务提供商的服务器，维护。 当一个客户端计算系统对于与指定的广告位内容服务提供商服务器的请求，该请求可能与客户的签名EPID，所有这本质上是隐私保护进行。 信任的基于硬件的保护根所选广告插入到呈现内容的线性流动。

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