UNIVERSALLY INTERACTIVE REQUEST FOR INFORMATION
    1.
    发明申请
    UNIVERSALLY INTERACTIVE REQUEST FOR INFORMATION 审中-公开
    普遍互动的信息请求

    公开(公告)号:WO2012018642A3

    公开(公告)日:2012-04-26

    申请号:PCT/US2011045413

    申请日:2011-07-26

    CPC classification number: G06F17/30038 H04N21/4722 H04N21/812

    Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

    Abstract translation: 提供信息请求(RFI)系统供在包括广播网络和因特网的通信网络中使用。 在一个实现中,捕获标识感兴趣的媒体内容项目(例如电视,报纸,杂志,广告牌,无线电)的代码并将其输入到RFI系统,该RFI系统包括存储的媒体标签和用于将输入匹配到存储的媒体的搜索工具 标签。 一旦接收到捕获的代码,RFI系统将捕获的代码与存储的媒体标签进行匹配,并基于匹配向用户提供响应。 响应可以包括或涉及与感兴趣的内容有关的后续或高级信息。 使用这些信息,RFI数据中心或RFI平台可以根据用户验证的资产和/或数据请求的消耗,为网络用户建立的奖励账户记入额度。 此外,RFI数据中心或RFI平台可用于收集消费者行为信息,包括在消费资产之后由用户做出的购买决定,并将消费者行为信息与用户的经验证的资产消耗相关联。

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