中科微点-全球专利检索

  1. Login
  2. Sign Up

Search Results

14 records (took 0.021 seconds)

    USER INTERACTION-BIASED ADVERTISING
    3.
    发明申请
    USER INTERACTION-BIASED ADVERTISING 审中-公开
    用户互动偏好广告

    公开(公告)号：WO2008060821A1

    公开(公告)日：2008-05-22

    申请号：PCT/US2007/082061

    申请日：2007-10-22

    Applicant: MICROSOFT CORPORATION

    Inventor： MEEK, Christopher A. ,  BIGGS, Jody D. ,  CHICKERING, David M.

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273

    Abstract: On-line and/or off-line advertisement interactions are tracked for individual users. This information can then be utilized to adjust display parameters for an advertisement. Tracking can be accomplished via a client-side tracking mechanism and/or a server side tracking mechanism. The advertisement interactions allow advertisers to adjust their advertising campaigns to better target their advertisements. The tracked interactions can include, but are not limited to selections (clicking, etc.) and/or conversions (purchases) and the like. Some instances include a display component that can employ the user-specific interaction information to automatically adjust, for example, location, frequency, and/or to whom an advertisement is displayed. The interaction information can also be utilized for revenue generation by charging advertisers for the information and/or for adjusting their advertising campaigns and the like. Instances can be utilized with on-line and/or off-line advertising media.

    Abstract translation: 为个人用户追踪在线和/或离线广告交互。 然后可以利用该信息来调整广告的显示参数。 跟踪可以通过客户端跟踪机制和/或服务器端跟踪机制来实现。 广告互动允许广告客户调整他们的广告活动，以更好地定位他们的广告。 跟踪的交互可以包括但不限于选择（点击等）和/或转换（购买）等。 一些实例包括可以使用用户特定交互信息来自动调整例如位置，频率和/或广告被显示给谁的显示组件。 交互信息还可以通过向广告商收取信息和/或调整其广告活动等来用于创收。 实例可以与在线和/或离线广告媒体一起使用。

    A DISTRIBUTED ARCHITECTURE FOR ONLINE ADVERTISING
    4.
    发明申请
    A DISTRIBUTED ARCHITECTURE FOR ONLINE ADVERTISING 审中-公开
    用于在线广告的分布式架构

    公开(公告)号：WO2007130265A1

    公开(公告)日：2007-11-15

    申请号：PCT/US2007/009324

    申请日：2007-04-17

    Applicant: MICROSOFT CORPORATION

    Inventor： BURDICK, Brian ,  MEEK, Christopher A. ,  CHICKERING, David M. ,  DOMINOWSKA, Ewa ,  BIGGS, Jody D.

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0275

    Abstract: A system to facilitate trading of advertising comprises a publisher broker representing at least one publisher and to determine an ask for an advertisement space on the publisher's webpage, an advertiser broker representing at least one advertiser and to manage an advertiser's bid for the advertisement space, and an exchange to facilitate a transaction for the advertisement space between the publisher broker and the advertiser broker. A method of facilitating trading of advertising comprises receiving an ask from a publisher broker for advertisement space on a webpage, receiving a bid from an advertiser broker for the advertisement space, and pairing the ask with the bid. A method for enriching user information comprises aggregating user information about a user, storing the aggregate user information according to a user identifier, receiving the user identifier from an exchange, and sending the aggregate user information to the exchange.

    Abstract translation: 促进广告交易的系统包括代表至少一个出版者的发行商经纪人，并且确定在发布商的网页上要求广告空间，代表至少一个广告主的广告商经纪人，以及管理广告主对广告空间的出价;以及 交易所，以促进出版商经纪人和广告商经纪人之间的广告空间的交易。 促进广告交易的方法包括从发行商经纪人接收关于网页上的广告空间的请求，从广告商代理接收针对广告空间的出价，以及将请求与出价配对。 一种丰富用户信息的方法，包括：聚合关于用户的用户信息，根据用户标识存储聚合用户信息，从交换机接收用户标识符，以及将聚合用户信息发送到交换机。

    IMAGE-BASED HUMAN INTERACTIVE PROOFS
    6.
    发明申请
    IMAGE-BASED HUMAN INTERACTIVE PROOFS 审中-公开

    公开(公告)号：WO2010080218A3

    公开(公告)日：2010-07-15

    申请号：PCT/US2009/065235

    申请日：2009-11-20

    Applicant: MICROSOFT CORPORATION

    Inventor： CHICKERING, David M. ,  IVERSON, Kristofer N.

    IPC: G06F3/048 ,  G06F15/17

    Abstract: This document describes image-based human interactive proofs (HIPs). In some cases these proofs may be used when a browser at a client is used to access resources from a web server. Before access to the resources is enabled, the client can be challenged by the web server with an image-based puzzle. The image-based puzzle is configured to enable distinctions to be made between human input and non-human input. Input to answer the image-based puzzle can be formed via the client and communicated to the web server. The web server receives the input from the client and selectively enables client access to the resources based upon the input. In at least some embodiments, the web server can make use of a community database that stores client answers to image-based puzzles to assist in distinguishing between human input and non-human input.

    USER INTERACTION-BIASED ADVERTISING
    8.
    发明公开
    USER INTERACTION-BIASED ADVERTISING 审中-公开
    通过用户交互VORBETONTE广告

    公开(公告)号：EP2095315A1

    公开(公告)日：2009-09-02

    申请号：EP07844499.9

    申请日：2007-10-22

    Applicant: Microsoft Corporation

    Inventor： MEEK, Christopher A. ,  BIGGS, Jody D. ,  CHICKERING, David M.

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273

    Abstract: On-line and/or off-line advertisement interactions are tracked for individual users. This information can then be utilized to adjust display parameters for an advertisement. Tracking can be accomplished via a client-side tracking mechanism and/or a server side tracking mechanism. The advertisement interactions allow advertisers to adjust their advertising campaigns to better target their advertisements. The tracked interactions can include, but are not limited to selections (clicking, etc.) and/or conversions (purchases) and the like. Some instances include a display component that can employ the user-specific interaction information to automatically adjust, for example, location, frequency, and/or to whom an advertisement is displayed. The interaction information can also be utilized for revenue generation by charging advertisers for the information and/or for adjusting their advertising campaigns and the like. Instances can be utilized with on-line and/or off-line advertising media.

Patent Agency Ranking