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    AUTOMATICALLY GENERATING CONTENT FOR PRESENTING IN A PREVIEW PANE FOR ADS
    3.
    发明申请
    AUTOMATICALLY GENERATING CONTENT FOR PRESENTING IN A PREVIEW PANE FOR ADS 审中-公开
    自动生成用于ADS的预览面板中的内容

    公开(公告)号：WO2007027453A1

    公开(公告)日：2007-03-08

    申请号：PCT/US2006/032352

    申请日：2006-08-17

    Applicant: MICROSOFT CORPORATION

    Inventor： BIGGS, Jody David ,  BORGS, Christian Herwarth ,  CHAYES, Jennifer Tour ,  FEIGE, Uriel M. ,  JAIN, Kamal ,  LI, Ying ,  MEEK, Christopher A. ,  NAJM, Tarek ,  GOODMAN, Joshua T.

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0271

    Abstract: The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement.

    Abstract translation: 这里描述的用户界面，方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互，并促进自动生成预览窗格的内容。 作为示例，在由第三方提供的广告空间中向用户传送电子广告，并且次要广告生成部件自动生成次要广告的内容的至少一部分。 次要广告提供与电子广告相关联的内容，并且在接收到用户指示时发生。 上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。

    CONTEXTUAL QUERIES
    4.
    发明申请
    CONTEXTUAL QUERIES 审中-公开
    背景质疑

    公开(公告)号：WO2011097057A2

    公开(公告)日：2011-08-11

    申请号：PCT/US2011/021210

    申请日：2011-01-13

    Applicant: MICROSOFT CORPORATION

    Inventor： SRIKANTH, Munirathnam ,  VADDADI, Phani ,  NAJM, Tarek

    IPC: G06F17/30

    CPC classification number: G06F17/3066 ,  G06F17/30731 ,  G06F17/30864

    Abstract: Systems, methods, and computer-storage media for generating contextual queries are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to generate a semantic representation of the query, and a data source command generator to transform the semantic representation into commands for multiple data sources. The data source command generator is connected to the query understanding component. The data source command generator selects data source commands based on lexical information associated with each data source.

    Abstract translation: 提供了用于生成上下文查询的系统，方法和计算机存储介质。 该系统包括用于接收用户查询和上下文的搜索引擎，用于生成查询的语义表示的查询理解组件，以及用于将语义表示转换为多个数据源的命令的数据源命令生成器。 数据源命令生成器连接到查询理解组件。 数据源命令生成器根据与每个数据源相关联的词汇信息来选择数据源命令。

    GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS
    5.
    发明申请
    GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS 审中-公开
    包含影像的广告广告的生成

    公开(公告)号：WO2008130338A2

    公开(公告)日：2008-10-30

    申请号：PCT/US2007/004054

    申请日：2007-02-15

    Applicant: MICROSOFT CORPORATION

    Inventor： NONG, Shuzhen ,  LI, Ying ,  NAJM, Tarek ,  LI, Li ,  CHEN, Zheng ,  ZENG, Hua-Jun ,  ZHANG, Benyu ,  LI, Yin ,  CARIGNAN, Dean ,  XU, Ying-Qing

    IPC: G06Q30/00

    CPC classification number: G06Q30/02

    Abstract: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

    Abstract translation: 根据本发明的实施例，广告生成系统生成包含图像的广告。 广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，所述广告主输入指定广告目标受众信息，成本信息和广告业者行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。

    CONTENT COMMENTING AND MONETIZATION
    7.
    发明申请
    CONTENT COMMENTING AND MONETIZATION 审中-公开
    内容建议和制定

    公开(公告)号：WO2008124245A1

    公开(公告)日：2008-10-16

    申请号：PCT/US2008/056571

    申请日：2008-03-12

    Applicant: MICROSOFT CORPORATION

    Inventor： LI, Ying ,  NAJM, Tarek ,  LEE, Philip A.

    IPC: G06F17/00

    CPC classification number: G06Q30/02 ,  G06Q30/00

    Abstract: A code is included in content, which code allows a user to use a comment tool to select some or all of the content, to create and submit comments, and to view previously submitted content selections and comments in conjunction with additional content. The additional content may comprise advertisements.

    Abstract translation: 内容中包含代码，该代码允许用户使用注释工具来选择部分或全部内容，创建和提交评论，以及查看先前提交的内容选择和评论以及其他内容。 附加内容可以包括广告。

    ADVERTISING KEYWORD CROSS-SELLING
    9.
    发明申请
    ADVERTISING KEYWORD CROSS-SELLING 审中-公开
    广告关键字交叉销售

    公开(公告)号：WO2007070199A1

    公开(公告)日：2007-06-21

    申请号：PCT/US2006/043901

    申请日：2006-11-13

    Applicant: MICROSOFT CORPORATION

    Inventor： NONG, Shuzhen ,  LI, Ying ,  NAJM, Tarek ,  LI, Li ,  ZENG, Hua-Jun ,  CHEN, Zheng ,  ZHANG, Benyu

    IPC: G06F17/30 ,  G06Q30/00

    CPC classification number: G06Q30/02 ,  G06F17/30864 ,  G06Q30/0251 ,  G06Q30/0275

    Abstract: Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.

    Abstract translation: 使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。 实例还可以包括根据扩展的关键字定位潜在的广告客户。 采用反向查找技术来确定哪些关键字与广告商相关联。 然后可以使用过滤来消除该广告客户的不合适的关键字。 然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。 以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。 广告商还可以通过自动获得更大更多相关的搜索词选项，从而节省时间和金钱，从而获益。

    SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS
    10.
    发明申请
    SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS 审中-公开
    根据用户行为搜索广告选择

    公开(公告)号：WO2011130019A2

    公开(公告)日：2011-10-20

    申请号：PCT/US2011/030832

    申请日：2011-03-31

    Applicant: MICROSOFT CORPORATION

    Inventor： VADLAMANI, Viswanath ,  SRIVASTAVA, Abhinai ,  NAJM, Tarek ,  SURENDRAN, Arungunram Chandrasekaran ,  PRASAD, Rajeev ,  ALI, Mahbubul Alam

    IPC: G06Q30/00 ,  G06F17/30

    CPC classification number: G06F17/30699 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0256

    Abstract: Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.

    Abstract translation: 根据搜索结果页面中用户活动的存在或不存在，选择广告在搜索结果页面上进行演示。 当向最终用户提供搜索结果页面时，跟踪用户活动的搜索结果页面。 如果检测到用户活动，则识别用户上下文，并且基于用户上下文在搜索结果页面上选择新的广告来呈现。 在一些实施例中，搜索结果页面提供集群中的搜索结果，并且用户上下文对应于由最终用户选择的搜索结果集群。 在一些实施例中，用户上下文中的主要概念被识别并用于选择广告。 或者，如果在预定时间段内没有检测到用户活动，则基于搜索结果页面内没有用户活动来选择新的广告。

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