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    METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS
    1.
    发明专利
    METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS 未知

    公开(公告)号：IN1091CHN2014A

    公开(公告)日：2015-04-10

    申请号：IN1091CHN2014

    申请日：2014-02-11

    Applicant: QUALCOMM INC

    Inventor： CORSON MATHEW SCOTT ,  PARK VINCENT D ,  STEPHENS ARTHUR ,  JAYARAM RANJITH S ,  TSIRTSIS GEORGIOS ,  CHILDRESS CHARLES CULLEN

    IPC: G06Q20060101

    Abstract: Methods and apparatus related to selecting advertisements for presentation based on e.g. received signals from devices in the proximity to a user s communications device are described. In various embodiments a mobile device monitors for signals e.g. peer discovery or other signals from other devices which transmit e.g. broadcast advertisement related information. In various embodiments a device receives advertising information from an advertising device e.g. AdPoint. In the case of peer to peer signaling the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier distance to a store to which an advertisement relates and/or distance to a location to which an advertisement relates are taken into consideration when selecting an advertisement for presentation.

    AD CACHE MAINTENANCE METHODS AND APPARATUS
    2.
    发明专利
    AD CACHE MAINTENANCE METHODS AND APPARATUS 未知

    公开(公告)号：IN1090CHN2014A

    公开(公告)日：2015-04-10

    申请号：IN1090CHN2014

    申请日：2014-02-11

    Applicant: QUALCOMM INC

    Inventor： CORSON MATHEW SCOTT ,  PARK VINCENT D ,  STEPHENS ARTHUR ,  JAYARAM RANJITH S ,  TSIRTSIS GEORGIOS ,  VANDERVEEN MICHAELA ,  CHILDRESS CHARLES CULLEN

    IPC: G06Q30/00

    Abstract: Methods and apparatus relating to ad cache maintenance e.g. determining when ad cache replenishment should occur replenishing ad cache content and/or updating the content of an ad cache on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices e.g. devices in the direct wireless communications range of the first device. Received signals are processed and provide context information e.g. information about the surrounding services available stores in the region etc. in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.

    METHODS AND APPARATUS FOR DEMOGRAPHICS INFORMATION COLLECTION
    3.
    发明申请
    METHODS AND APPARATUS FOR DEMOGRAPHICS INFORMATION COLLECTION 审中-公开
    人口学信息收集的方法和设备

    公开(公告)号：WO2013036659A2

    公开(公告)日：2013-03-14

    申请号：PCT/US2012053986

    申请日：2012-09-06

    Applicant: QUALCOMM INC ,  CORSON MATHEW SCOTT ,  PARK VINCENT D ,  VANDERVEEN MICHAELA ,  WU ZHIBIN ,  JAYARAM RANJITH S ,  STEPHENS ARTHUR ,  CHILDRESS CHARLES CULLEN

    Inventor： CORSON MATHEW SCOTT ,  PARK VINCENT D ,  VANDERVEEN MICHAELA ,  WU ZHIBIN ,  JAYARAM RANJITH S ,  STEPHENS ARTHUR ,  CHILDRESS CHARLES CULLEN

    CPC classification number: G06Q10/00 ,  G06Q30/00

    Abstract: Various embodiments are directed to methods and apparatus which can be used to implement a system for collecting demographic information of users and/or devices in real-time or near real-time. Methods and apparatus directed to communicating and collecting demographic information via wireless signals, e.g., discovery signals, transmitted by one or more wireless devices, e.g., wireless communications devices supporting a peer to peer signaling protocol, are described. In various embodiments, at least some of the demographic information is transmitted in a secure manner. An information collection device receives demographic information transmitted by wireless communications devices, at least some of said demographic information being transmitted in a secure manner, and forwards collected demographic information to a demographic information processing system. Forwarded demographic information may include decrypted information which has been decrypted by the information collection device and/or received encrypted information which could not be decrypted by the information collection device.

    Abstract translation: 各种实施例涉及可用于实现用于实时或接近实时地收集用户和/或设备的人口统计信息的系统的方法和装置。 描述了通过由一个或多个无线设备（例如，支持对等信令协议的无线通信设备）发送的无线信号（例如，发现信号）来传送和收集人口统计信息的方法和装置。 在各种实施例中，以安全的方式传送至少一些人口统计信息。 信息收集设备接收由无线通信设备发送的人口统计信息，至少一些所述人口统计信息以安全的方式发送，并将收集的人口统计信息转发到人口信息处理系统。 转发的人口统计信息可以包括由信息收集装置解密的解密信息和/或接收到的信息收集装置无法解密的加密信息。

    AD CACHE MAINTENANCE METHODS AND APPARATUS
    4.
    发明申请
    AD CACHE MAINTENANCE METHODS AND APPARATUS 审中-公开
    AD缓存维护方法和设备

    公开(公告)号：WO2013036653A2

    公开(公告)日：2013-03-14

    申请号：PCT/US2012053979

    申请日：2012-09-06

    Applicant: QUALCOMM INC ,  CORSON MATHEW SCOTT ,  PARK VINCENT D ,  STEPHENS ARTHUR ,  JAYARAM RANJITH S ,  TSIRTSIS GEORGIOS ,  VANDERVEEN MICHAELA ,  CHILDRESS CHARLES CULLEN

    Inventor： CORSON MATHEW SCOTT ,  PARK VINCENT D ,  STEPHENS ARTHUR ,  JAYARAM RANJITH S ,  TSIRTSIS GEORGIOS ,  VANDERVEEN MICHAELA ,  CHILDRESS CHARLES CULLEN

    CPC classification number: G06Q30/0241

    Abstract: Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.

    Abstract translation: 描述了与支持广告（广告）呈现的设备相关的广告高速缓存维护的方法和装置，例如确定何时应该发生广告高速缓存补充，补充广告缓存内容和/或更新广告高速缓存的内容。 信号由包括广告高速缓存的第一设备接收。 信号从其他设备接收，例如在第一设备的直接无线通信范围内的设备。 接收的信号被处理并且提供上下文信息，例如关于周围的信息，可用的服务，在区域中的存储等，其中接收信号的第一设备处于给定时间点。 存储上下文信息。 随着从接收信号生成新的上下文信息，将新生成的上下文信息集合与先前生成的上下文信息集进行比较。 在执行广告缓存维护操作时检测并使用上下文信息的更改。

    METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS
    5.
    发明申请
    METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS 审中-公开
    选择广告的方法和设备

    公开(公告)号：WO2013036657A2

    公开(公告)日：2013-03-14

    申请号：PCT/US2012053984

    申请日：2012-09-06

    Applicant: QUALCOMM INC ,  CORSON MATHEW SCOTT ,  PARK VINCENT D ,  STEPHENS ARTHUR ,  JAYARAM RANJITH S ,  TSIRTSIS GEORGIOS ,  CHILDRESS CHARLES CULLEN

    Inventor： CORSON MATHEW SCOTT ,  PARK VINCENT D ,  STEPHENS ARTHUR ,  JAYARAM RANJITH S ,  TSIRTSIS GEORGIOS ,  CHILDRESS CHARLES CULLEN

    CPC classification number: G06Q30/02

    Abstract: Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user's communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier, distance to a store to which an advertisement relates, and/or distance to a location to which an advertisement relates, are taken into consideration when selecting an advertisement for presentation.

    Abstract translation: 描述了基于例如来自用户通信设备附近的设备的接收信号来选择用于呈现的广告的方法和装置。 在各种实施例中，移动设备监视来自发射例如广播，广告相关信息的其他设备的信号，例如对等体发现或其他信号。 在各种实施例中，设备从广告设备（例如AdPoint）接收广告信息。 在对等信令的情况下，AdPoint可能接近于接收广告信息的用户设备。 在选择用于呈现的广告中使用从用户设备附近的设备接收的广告信息。 在选择要呈现的广告时，考虑到从用户设备到AdPoint的发送广告或广告标识符的距离，到与广告相关的商店的距离和/或到广告相关的位置的距离。

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