Abstract:
A method, an apparatus, and a computer program product for wireless communication are provided. The apparatus may be a first user equipment (UE). The apparatus receives, from a second UE, a first signal comprising a first expression code associated with the second UE. Further, the apparatus determines at least a second expression code using the first expression code, the at least a second expression code associated with the second UE.
Abstract:
Methods and apparatus related to selecting advertisements for presentation based on e.g. received signals from devices in the proximity to a user s communications device are described. In various embodiments a mobile device monitors for signals e.g. peer discovery or other signals from other devices which transmit e.g. broadcast advertisement related information. In various embodiments a device receives advertising information from an advertising device e.g. AdPoint. In the case of peer to peer signaling the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier distance to a store to which an advertisement relates and/or distance to a location to which an advertisement relates are taken into consideration when selecting an advertisement for presentation.
Abstract:
A method, an apparatus, and a computer program product for wireless communication are provided. The apparatus may be a first user equipment (UE). The apparatus receives, from a second UE, a first signal comprising a first expression code associated with the second UE. Further, the apparatus determines at least a second expression code using the first expression code, the at least a second expression code associated with the second UE.
Abstract:
Methods and apparatus relating to ad cache maintenance e.g. determining when ad cache replenishment should occur replenishing ad cache content and/or updating the content of an ad cache on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices e.g. devices in the direct wireless communications range of the first device. Received signals are processed and provide context information e.g. information about the surrounding services available stores in the region etc. in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.
Abstract:
A method, an apparatus, and a computer program product for wireless communication are provided. In an aspect the apparatus receives, from a first user equipment (UE), a request for information associated with a discovered second UE, the information comprising location information associated with the second UE. Further, the apparatus determines whether the first UE is authorized to receive the location information. Further, the apparatus sends a message configured to initiate reporting of the location information by the second UE based on the determination.
Abstract:
A method, an apparatus, and a computer program product for wireless communication are provided. In an aspect the apparatus receives, from a first user equipment (UE), a request for information associated with a discovered second UE, the information comprising location information associated with the second UE. Further, the apparatus determines whether the first UE is authorized to receive the location information. Further, the apparatus sends a message configured to initiate reporting of the location information by the second UE based on the determination.
Abstract:
Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.
Abstract:
Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and/or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information. In yet another embodiment, the identifier identifies a module, e.g., a software application, and the control information communicates a command for the module to perform a particular operation.