METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS

    公开(公告)号:IN1091CHN2014A

    公开(公告)日:2015-04-10

    申请号:IN1091CHN2014

    申请日:2014-02-11

    Applicant: QUALCOMM INC

    Abstract: Methods and apparatus related to selecting advertisements for presentation based on e.g. received signals from devices in the proximity to a user s communications device are described. In various embodiments a mobile device monitors for signals e.g. peer discovery or other signals from other devices which transmit e.g. broadcast advertisement related information. In various embodiments a device receives advertising information from an advertising device e.g. AdPoint. In the case of peer to peer signaling the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier distance to a store to which an advertisement relates and/or distance to a location to which an advertisement relates are taken into consideration when selecting an advertisement for presentation.

    AD CACHE MAINTENANCE METHODS AND APPARATUS

    公开(公告)号:IN1090CHN2014A

    公开(公告)日:2015-04-10

    申请号:IN1090CHN2014

    申请日:2014-02-11

    Applicant: QUALCOMM INC

    Abstract: Methods and apparatus relating to ad cache maintenance e.g. determining when ad cache replenishment should occur replenishing ad cache content and/or updating the content of an ad cache on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices e.g. devices in the direct wireless communications range of the first device. Received signals are processed and provide context information e.g. information about the surrounding services available stores in the region etc. in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.

    Using push notifications to trigger an announcing UE to update location info in LTE direct

    公开(公告)号:AU2015317825B2

    公开(公告)日:2019-03-28

    申请号:AU2015317825

    申请日:2015-09-16

    Applicant: QUALCOMM INC

    Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. In an aspect the apparatus receives, from a first user equipment (UE), a request for information associated with a discovered second UE, the information comprising location information associated with the second UE. Further, the apparatus determines whether the first UE is authorized to receive the location information. Further, the apparatus sends a message configured to initiate reporting of the location information by the second UE based on the determination.

    Using push notifications to trigger an announcing UE to update location info in LTE direct

    公开(公告)号:AU2015317825A1

    公开(公告)日:2017-03-02

    申请号:AU2015317825

    申请日:2015-09-16

    Applicant: QUALCOMM INC

    Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. In an aspect the apparatus receives, from a first user equipment (UE), a request for information associated with a discovered second UE, the information comprising location information associated with the second UE. Further, the apparatus determines whether the first UE is authorized to receive the location information. Further, the apparatus sends a message configured to initiate reporting of the location information by the second UE based on the determination.

    AD CACHE MAINTENANCE METHODS AND APPARATUS
    7.
    发明申请
    AD CACHE MAINTENANCE METHODS AND APPARATUS 审中-公开
    AD缓存维护方法和设备

    公开(公告)号:WO2013036653A2

    公开(公告)日:2013-03-14

    申请号:PCT/US2012053979

    申请日:2012-09-06

    CPC classification number: G06Q30/0241

    Abstract: Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.

    Abstract translation: 描述了与支持广告(广告)呈现的设备相关的广告高速缓存维护的方法和装置,例如确定何时应该发生广告高速缓存补充,补充广告缓存内容和/或更新广告高速缓存的内容。 信号由包括广告高速缓存的第一设备接收。 信号从其他设备接收,例如在第一设备的直接无线通信范围内的设备。 接收的信号被处理并且提供上下文信息,例如关于周围的信息,可用的服务,在区域中的存储等,其中接收信号的第一设备处于给定时间点。 存储上下文信息。 随着从接收信号生成新的上下文信息,将新生成的上下文信息集合与先前生成的上下文信息集进行比较。 在执行广告缓存维护操作时检测并使用上下文信息的更改。

    METHODS AND APPARATUS FOR COMMUNICATING ADVERTISING CONTROL INFORMATION
    8.
    发明公开
    METHODS AND APPARATUS FOR COMMUNICATING ADVERTISING CONTROL INFORMATION 审中-公开
    VERFAHREN UND VORRICHTUNG ZURÜBERMITTLUNGVON WERBESTEUERUNGSINFORMATIONEN

    公开(公告)号:EP2715639A4

    公开(公告)日:2015-04-22

    申请号:EP12725982

    申请日:2012-05-24

    Applicant: QUALCOMM INC

    Abstract: Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and/or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information. In yet another embodiment, the identifier identifies a module, e.g., a software application, and the control information communicates a command for the module to perform a particular operation.

    Abstract translation: 各种实施例涉及通过无线通信设备作为发现过程的一部分来发送,例如广播发现信号中的识别信息和相应的控制信息。 在一些实施例中,标识符识别广告,用户或模块​​之一。 在一个实施例中,标识符识别广告,并且相应的控制信息传达用于确定广告展示机会的出价价值的出价因子。 在另一个实施例中,标识符标识可动态修改的广告,并且相应的控制信息传达用于设置和/或修改广告的动态可修改部分的信息。 在另一个实施例中,标识符标识用户,控制信息传达状态信息。 在另一个实施例中,标识符标识模块,例如软件应用,并且控制信息传达用于模块执行特定操作的命令。

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