公开(公告)号：US20070016918A1

公开(公告)日：2007-01-18

申请号：US11438089

申请日：2006-05-18

Applicant: Allan Alcorn ,  James Cooper ,  Gary Fletcher ,  Tim Kay ,  Mark Klein ,  David Whittemore ,  Tom Zito

Inventor： Allan Alcorn ,  James Cooper ,  Gary Fletcher ,  Tim Kay ,  Mark Klein ,  David Whittemore ,  Tom Zito

IPC: H04N7/16 ,  H04H9/00

CPC classification number: H04H60/58 ,  G06F16/634 ,  G06F16/68 ,  G06F16/683 ,  G06F16/7834 ,  G06Q30/02 ,  H04H2201/90 ,  H04M3/2281 ,  H04M3/42221 ,  H04M3/4878 ,  H04M3/493 ,  H04M2201/12 ,  H04M2201/18 ,  H04M2201/36 ,  H04M2207/18 ,  H04N21/2407 ,  H04N21/26603 ,  H04N21/812

Abstract: Audible media among different channels is recorded and analyzed to identify repeated instances of the same media item, either within a channel or from channel to channel, over a span of time. Such media items are identified as possible advertisements. A verification process is performed to determine which of these advertisement candidates are in fact advertisements. Once advertisements are so identified, audio from various sources is monitored to identify subsequent occurrences of that advertisement by matching the monitored audio against the stored signatures. In such a manner, advertisement flighting (broadcasts) as well as user exposure to advertisements can be detected and tracked.

Abstract translation: 记录和分析不同频道中的声音媒体，以便在一段时间内在频道内或从频道到频道中识别相同媒体项目的重复实例。 这样的媒体项目被识别为可能的广告。 执行验证过程以确定这些广告候选者中的哪一个实际上是广告。 一旦广告被如此识别，则监视来自各种来源的音频，以通过将监视的音频与存储的签名相匹配来识别该广告的后续出现。 以这种方式，可以检测和跟踪广告投放（广播）以及用户对广告的曝光。