Deterministic household assignment model

    公开(公告)号:US11736751B2

    公开(公告)日:2023-08-22

    申请号:US17852194

    申请日:2022-06-28

    Applicant: Comscore, Inc.

    Abstract: Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

    DETERMINISTIC HOUSEHOLD ASSIGNMENT MODEL
    2.
    发明申请

    公开(公告)号:US20190116391A1

    公开(公告)日:2019-04-18

    申请号:US16035517

    申请日:2018-07-13

    Applicant: comScore, Inc.

    Abstract: Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

    Attribution of demographics to census data

    公开(公告)号:US09965767B2

    公开(公告)日:2018-05-08

    申请号:US13834550

    申请日:2013-03-15

    Applicant: comScore, Inc

    CPC classification number: G06Q30/0204

    Abstract: In general, systems, components, methods, and techniques for gathering, recording, and development of accurate user demographics attributed to accesses by client systems of webpage, web content, or other online resources is provided. For a given a subset of unique users having known demographics for a segment of traffic or general population, a demographic profile may be created for all users of the segment or population within a tolerable margin of error. Demographic data for unique machine identifications (IDs) may be assigned, aggregated, and derived from a single source, or multiple sources, such as panel data, beacon level surveys, cookie exchanges, and the overlay of profile cookies from other publishers.

    DETERMINISTIC HOUSEHOLD ASSIGNMENT MODEL

    公开(公告)号:US20220329894A1

    公开(公告)日:2022-10-13

    申请号:US17852194

    申请日:2022-06-28

    Applicant: Comscore, Inc.

    Abstract: Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

    Deterministic household assignment model

    公开(公告)号:US11057659B2

    公开(公告)日:2021-07-06

    申请号:US16035517

    申请日:2018-07-13

    Applicant: comScore, Inc.

    Abstract: Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

    DETERMINISTIC HOUSEHOLD ASSIGNMENT MODEL
    6.
    发明申请

    公开(公告)号:US20190116392A1

    公开(公告)日:2019-04-18

    申请号:US16035527

    申请日:2018-07-13

    Applicant: comScore, Inc.

    Abstract: Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

    ATTRIBUTION OF DEMOGRAPHICS TO CENSUS DATA
    7.
    发明申请
    ATTRIBUTION OF DEMOGRAPHICS TO CENSUS DATA 有权
    人口统计学对普查数据的影响

    公开(公告)号:US20130290070A1

    公开(公告)日:2013-10-31

    申请号:US13834550

    申请日:2013-03-15

    Applicant: comScore, Inc

    CPC classification number: G06Q30/0204

    Abstract: In general, systems, components, methods, and techniques for gathering, recording, and development of accurate user demographics attributed to accesses by client systems of webpage, web content, or other online resources is provided. For a given a subset of unique users having known demographics for a segment of traffic or general population, a demographic profile may be created for all users of the segment or population within a tolerable margin of error. Demographic data for unique machine identifications (IDs) may be assigned, aggregated, and derived from a single source, or multiple sources, such as panel data, beacon level surveys, cookie exchanges, and the overlay of profile cookies from other publishers.

    Abstract translation: 通常,提供用于收集,记录和开发由客户端系统访问网页,网页内容或其他在线资源的准确用户人口统计的系统,组件,方法和技术。 对于给定的具有用于流量或普通人群的已知人口统计的唯一用户的子集,可以在可容忍的误差范围内为所述段或群体的所有用户创建人口统计简档。 用于唯一机器标识(ID)的人口统计数据可以从单个来源或多个来源(如面板数据,信标级别调查,Cookie交换,以及来自其他发布者的配置文件Cookie的叠加)分配,聚合和派生。

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