Systems and methods for generating and transmitting content based on association of a common device

    公开(公告)号:US12288227B2

    公开(公告)日:2025-04-29

    申请号:US15726777

    申请日:2017-10-06

    Applicant: comScore, Inc.

    Abstract: A computerized method of generating a report is disclosed, along with a corresponding system and non-transitory computer-readable medium. The method may include receiving training data including labeled feature sets and an indicator of a common device. The method may include receiving a first identifier with a first feature set, and a second identifier with a second feature set. The method may include correlating the first and second feature sets, and generating a common device score based on the correlated first and second feature sets and the training data. The method may also include comparing the common device score to a threshold, and associating, in response to the comparison, the first identifier and the second identifier with a device. The method may further include generating the report that indicates that the first and second identifiers are associated with the device.

    Deterministic household assignment model

    公开(公告)号:US11736751B2

    公开(公告)日:2023-08-22

    申请号:US17852194

    申请日:2022-06-28

    Applicant: Comscore, Inc.

    Abstract: Techniques for projecting household-level viewing events are described herein. Population data may be accessed including classes of a plurality of demographic attributes for households in a market. Representative household units (RHUs) may be generated, and the RHUs may be assigned a class for each of the demographic attributes and a quota based on the demographic attributes of a plurality of panelist households. Each of the panelist households may be assigned to one of the RHUs based on at least one panelist classes matching the classes for respective demographic attributes of the RHU, and the number of matching panelist households assigned to each of the RHU may be based on the quota. Panelist viewing data representing viewing events associated with the panelist household may be accessed. A report may be generated with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

    SYSTEMS AND METHODS FOR CONTEXTUAL TARGETING

    公开(公告)号:US20220222704A1

    公开(公告)日:2022-07-14

    申请号:US17145157

    申请日:2021-01-08

    Applicant: Comscore, Inc.

    Abstract: Data indicative of content associated with at least one content category may be received from a content provider. Data indicative of a plurality of consumer categories may also be received. A correlation between at least one consumer category of the plurality of consumer categories and the at least one content category may be determined. It may be determined if the correlation between the at least one consumer category and the at least one content category satisfies a threshold. If the correlation between the at least one consumer category and the at least one content category satisfies the threshold, the at least one consumer category may be associated to a profile associated with the at least one content category.

    Systems and methods for generating a schedule

    公开(公告)号:US11336940B1

    公开(公告)日:2022-05-17

    申请号:US17308441

    申请日:2021-05-05

    Applicant: Comscore, Inc.

    Abstract: Data indicative of times at which at least one item of supplemental video content was output via a plurality of client devices may be received. A first time at which the at least one item of supplemental video content was output via a greatest quantity of client devices of the plurality of client devices may be determined. A second time at which the at least one item of supplemental video content was output via a second greatest quantity of client devices of the plurality of client devices may also be determined. A schedule associated with output of the at least one item of supplemental video content may be generated based at least on the first time and the second time.

    DEVICE IDENTIFICATION SYSTEMS AND METHODS

    公开(公告)号:US20220101346A1

    公开(公告)日:2022-03-31

    申请号:US17341168

    申请日:2021-06-07

    Applicant: Comscore, Inc.

    Abstract: Systems and methods herein log traffic to and from a device on a network. Logging can occur using a metering device, router, proxy, or other elements. For example, a metering device operatively coupled to a routing device can log the traffic directed to and originating from a user device. Logged traffic can be analyzed to identify users, devices, and/or sessions. For example, an identifier unique to the user device in the session, a device type of the user device, and a specific user of the device during the session can be identified.

    SYSTEMS AND METHODS FOR DEDUPLICATING VIEWERSHIP DATA

    公开(公告)号:US20210240681A1

    公开(公告)日:2021-08-05

    申请号:US16782830

    申请日:2020-02-05

    Applicant: Comscore, Inc.

    Abstract: A system identifies redundancies among a plethora of viewership data of each of several markets. Some embodiments may obtain, from each of a plurality of different devices, a different set of viewership data, each set comprising different subsets that respectively relate to different entities; each of the subsets may indicate several time-based views of content over a period of time. These or other embodiments may determine a set of values by performing a set of deterministic functions using the time-based views of each of the subsets; compare the values, which relate to same entities and to same time intervals, of the determined sets of each distinct pair of the devices, and identify, from among the device pairs, candidate pairs. One exemplary output of this approach may be identifiers of the devices of a first pair of devices that is identified from among the candidate pairs.

    GENERATING BEHAVIORAL PROFILES
    8.
    发明申请

    公开(公告)号:US20210232706A1

    公开(公告)日:2021-07-29

    申请号:US17156517

    申请日:2021-01-22

    Applicant: Comscore, Inc.

    Abstract: Online consumption data may be secured by receiving data associated with first online interactions actually performed during a predetermined time period, generating, via a machine learning model for each of a plurality of different personas, data associated with second online interactions that simulate Internet traffic, selecting a plurality of the received data associated with the first online interactions that matches the generated data associated with the second online interactions of one or more of the personas, replacing the generated data associated with the second online interactions of the one or more personas with the selected data, and outputting the one or more personas with the replaced data.

    Systems and methods for transmitting content based on co-location

    公开(公告)号:US10769665B2

    公开(公告)日:2020-09-08

    申请号:US15369512

    申请日:2016-12-05

    Applicant: comScore, Inc.

    Abstract: A computerized method of transmitting content to a first device and a second device may include receiving a first identifier and first location data of the first device, and a second identifier and second location data of the second device. The method may include comparing the first location data with the second location data, and generating a co-location score in response to the comparison. The method may include determining that the co-location score is greater than a threshold, and responsively generating household data indicative of a relationship between the first device and the second device. The method may further include generating and transmitting a report indicating the relationship to a content provider that transmits content to the first device and the second device.

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