SYSTEMS AND METHODS FOR CONTEXTUAL TARGETING

    公开(公告)号:US20220222704A1

    公开(公告)日:2022-07-14

    申请号:US17145157

    申请日:2021-01-08

    Applicant: Comscore, Inc.

    Abstract: Data indicative of content associated with at least one content category may be received from a content provider. Data indicative of a plurality of consumer categories may also be received. A correlation between at least one consumer category of the plurality of consumer categories and the at least one content category may be determined. It may be determined if the correlation between the at least one consumer category and the at least one content category satisfies a threshold. If the correlation between the at least one consumer category and the at least one content category satisfies the threshold, the at least one consumer category may be associated to a profile associated with the at least one content category.

    Categorizing live stream of content

    公开(公告)号:US11765405B2

    公开(公告)日:2023-09-19

    申请号:US17410964

    申请日:2021-08-24

    Applicant: Comscore, Inc.

    Abstract: Determining attributes for a stream of live content (e.g., live-streaming videos) is described. Initially, a stream of live content is received. One or more attributes are then extracted from a first segment and a second segment of the stream. The first segment and the second segment of the stream may have the same predetermined duration and the second segment may at least partially overlap with the first segment. The one or more attributes extracted from the first segment may be transmitted at a first time, such as at a first break in the stream of content. The one or more attributes extracted from the second segment may be transmitted at a second time, such as at a second break in the stream of content. The attributes from the first and second segments may be transmitted to a content provider and/or a creative provider, such as an advertiser.

    CATEGORIZING LIVE STREAM OF CONTENT

    公开(公告)号:US20220060762A1

    公开(公告)日:2022-02-24

    申请号:US17410964

    申请日:2021-08-24

    Applicant: Comscore, Inc.

    Abstract: Determining attributes for a stream of live content (e.g., live-streaming videos) is described. Initially, a stream of live content is received. One or more attributes are then extracted from a first segment and a second segment of the stream. The first segment and the second segment of the stream may have the same predetermined duration and the second segment may at least partially overlap with the first segment. The one or more attributes extracted from the first segment may be transmitted at a first time, such as at a first break in the stream of content. The one or more attributes extracted from the second segment may be transmitted at a second time, such as at a second break in the stream of content. The attributes from the first and second segments may be transmitted to a content provider and/or a creative provider, such as an advertiser.

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