Systems and methods for generating a schedule

    公开(公告)号:US11336940B1

    公开(公告)日:2022-05-17

    申请号:US17308441

    申请日:2021-05-05

    Applicant: Comscore, Inc.

    Abstract: Data indicative of times at which at least one item of supplemental video content was output via a plurality of client devices may be received. A first time at which the at least one item of supplemental video content was output via a greatest quantity of client devices of the plurality of client devices may be determined. A second time at which the at least one item of supplemental video content was output via a second greatest quantity of client devices of the plurality of client devices may also be determined. A schedule associated with output of the at least one item of supplemental video content may be generated based at least on the first time and the second time.

    ESTIMATING AN EFFECTIVENESS OF AN ONLINE AD CAMPAIGN

    公开(公告)号:US20200234332A1

    公开(公告)日:2020-07-23

    申请号:US16253435

    申请日:2019-01-22

    Applicant: comScore, Inc.

    Inventor: Sean Pinkney

    Abstract: Estimating the effectiveness of an online ad campaign is disclosed. Impression data indicative of online ad activity associated with the ad campaign, such as a plurality of online ad impressions, is received. Awareness data indicative of an awareness of select users of the subject of the ad campaign is received. One or more timing characteristics associated with the online ad activity are determined. Using a survival analysis and based on the impression data, the awareness data, and the one or more timing characteristics, one or more factors are determined. The factors may indicate the degree to which one or more associated attributes of online ad activity influence the effectiveness of the ad campaign. The factors may be applied to second impression data indicative of second online ad activity associated with the ad campaign to determine the estimate of the effectiveness of the ad campaign.

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