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公开(公告)号:US11336940B1
公开(公告)日:2022-05-17
申请号:US17308441
申请日:2021-05-05
Applicant: Comscore, Inc.
Inventor: Sean Pinkney , Jordan Kohn
IPC: H04N21/262 , H04N21/81 , H04N21/234
Abstract: Data indicative of times at which at least one item of supplemental video content was output via a plurality of client devices may be received. A first time at which the at least one item of supplemental video content was output via a greatest quantity of client devices of the plurality of client devices may be determined. A second time at which the at least one item of supplemental video content was output via a second greatest quantity of client devices of the plurality of client devices may also be determined. A schedule associated with output of the at least one item of supplemental video content may be generated based at least on the first time and the second time.
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公开(公告)号:US11544510B2
公开(公告)日:2023-01-03
申请号:US16509062
申请日:2019-07-11
Applicant: comScore, Inc.
Inventor: Yogen Chaudhari , Sean Pinkney , Prashanth Venkatraman , Ashwath Rajendran , Jay Parikh
IPC: G06K9/62 , G06Q30/02 , G06N3/08 , G06F40/10 , G06V30/148
Abstract: Systems and methods for classifying images (e.g., ads) are described. An image is accessed. Optical character recognition is performed on at least a first portion of the image. Image recognition is performed via a convolutional neural network on at least a second portion of the image. At least one class for the image is automatically identified, via a fully connected neural network, based on one or more predictions, each of the one or more predictions being based on both the optical character recognition and the image recognition. Finally, the at least one class identified for the image is output.
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公开(公告)号:US20200234332A1
公开(公告)日:2020-07-23
申请号:US16253435
申请日:2019-01-22
Applicant: comScore, Inc.
Inventor: Sean Pinkney
IPC: G06Q30/02
Abstract: Estimating the effectiveness of an online ad campaign is disclosed. Impression data indicative of online ad activity associated with the ad campaign, such as a plurality of online ad impressions, is received. Awareness data indicative of an awareness of select users of the subject of the ad campaign is received. One or more timing characteristics associated with the online ad activity are determined. Using a survival analysis and based on the impression data, the awareness data, and the one or more timing characteristics, one or more factors are determined. The factors may indicate the degree to which one or more associated attributes of online ad activity influence the effectiveness of the ad campaign. The factors may be applied to second impression data indicative of second online ad activity associated with the ad campaign to determine the estimate of the effectiveness of the ad campaign.
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