Abstract:
A system including a memory device storing instructions and servers that interact with the memory device and execute the instructions that cause the servers to perform operations including obtaining, using electronic cookies stored at client devices or pixel tags that are embedded in online resources, online activity performed at client devices; generating an online activity model using the online activity and the attributes of the users associated with the set of online activity, wherein the online activity model identifies different users as being likely to perform an activity in the online activity based on a similarity between the attributes of the users and attributes of the different users; determining, based on an application of the online activity model to the attributes, additional user identifiers of users that are likely to perform a same online activity by client devices as users corresponding to the user identifiers received from the third party.
Abstract:
Privacy-protected search is described, including obtaining a set of search results responsive to a search input from a first user; determining, from the search results and based on a social graph, that a first search result associated with a second user is indicated as keeping an identity of the second user hidden; determining whether other search results in the set are indicated as keeping respective identities of associated other users hidden; calculating a score for the first search result based at least on the determinations, the score indicates the likelihood of the first user guessing the identity of the second user; and determining whether to provide to the first user the first search result based on the score for the first search result.
Abstract:
This technology is directed to systems and methods for indicating preference settings in a network, for example, a social network, that prevent other users with whom a particular user shares affinity from transmitting communications and/or social content relating to the particular user to those who are not within the particular user's social groups. The systems and methods provide user preferences that specify user designations relating to content or communication indicated by others that involve the users.