IDENTIFYING SIMILAR ONLINE ACTIVITY USING AN ONLINE ACTIVITY MODEL
    1.
    发明申请
    IDENTIFYING SIMILAR ONLINE ACTIVITY USING AN ONLINE ACTIVITY MODEL 审中-公开
    使用在线活动模型识别类似的在线活动

    公开(公告)号:US20160321692A1

    公开(公告)日:2016-11-03

    申请号:US15163463

    申请日:2016-05-24

    Applicant: Google Inc.

    Abstract: A system including a memory device storing instructions and servers that interact with the memory device and execute the instructions that cause the servers to perform operations including obtaining, using electronic cookies stored at client devices or pixel tags that are embedded in online resources, online activity performed at client devices; generating an online activity model using the online activity and the attributes of the users associated with the set of online activity, wherein the online activity model identifies different users as being likely to perform an activity in the online activity based on a similarity between the attributes of the users and attributes of the different users; determining, based on an application of the online activity model to the attributes, additional user identifiers of users that are likely to perform a same online activity by client devices as users corresponding to the user identifiers received from the third party.

    Abstract translation: 一种包括存储设备的存储设备的存储设备,所述存储设备存储与存储设备交互的指令和服务器,并且执行使得服务器执行操作的指令,包括使用存储在在线资源中的客户端设备或像素标签的电子Cookie来执行在线活动 在客户端设备; 使用在线活动和与该组在线活动相关联的用户的属性来生成在线活动模型,其中所述在线活动模型基于所述在线活动的属性之间的相似性来识别不同用户可能在所述在线活动中执行活动 不同用户的用户和属性; 基于所述在线活动模型对所述属性的应用,确定由所述客户端设备执行与从所述第三方接收到的所述用户标识符相对应的用户可能执行相同在线活动的用户的附加用户标识符。

    Privacy-protected search
    2.
    发明授权
    Privacy-protected search 有权
    隐私保护搜索

    公开(公告)号:US09195722B1

    公开(公告)日:2015-11-24

    申请号:US13854836

    申请日:2013-04-01

    Applicant: GOOGLE INC.

    CPC classification number: G06F17/30554 G06F17/30648 G06F17/30867

    Abstract: Privacy-protected search is described, including obtaining a set of search results responsive to a search input from a first user; determining, from the search results and based on a social graph, that a first search result associated with a second user is indicated as keeping an identity of the second user hidden; determining whether other search results in the set are indicated as keeping respective identities of associated other users hidden; calculating a score for the first search result based at least on the determinations, the score indicates the likelihood of the first user guessing the identity of the second user; and determining whether to provide to the first user the first search result based on the score for the first search result.

    Abstract translation: 描述受保护的搜索,包括响应于来自第一用户的搜索输入获得一组搜索结果; 从所述搜索结果和基于社交图确定与第二用户相关联的第一搜索结果被指示为保持所述第二用户的身份被隐藏; 确定集合中的其他搜索结果是否被指示为保持相关联的其他用户的相应身份; 至少基于确定来计算第一搜索结果的得分,得分表示第一用户猜测第二用户的身份的可能性; 以及基于所述第一搜索结果的得分来确定是否向所述第一用户提供所述第一搜索结果。

    Providing Reverse Preference Designations In a Network

    公开(公告)号:US20170310629A1

    公开(公告)日:2017-10-26

    申请号:US13663996

    申请日:2012-10-30

    Applicant: Google Inc.

    CPC classification number: H04L51/32 H04L51/12

    Abstract: This technology is directed to systems and methods for indicating preference settings in a network, for example, a social network, that prevent other users with whom a particular user shares affinity from transmitting communications and/or social content relating to the particular user to those who are not within the particular user's social groups. The systems and methods provide user preferences that specify user designations relating to content or communication indicated by others that involve the users.

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