公开(公告)号：US20160321692A1

公开(公告)日：2016-11-03

申请号：US15163463

申请日：2016-05-24

Applicant: Google Inc.

Inventor： Jia Liu ,  Yijian Bai ,  Manojav Patil ,  Deepak Ravichandran ,  Sittichai Jiampojamarn ,  Shankar R. Ponnekanti

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0255 ,  G06Q30/0272 ,  G06Q30/0275 ,  G06Q30/0277 ,  H04L67/22

Abstract: A system including a memory device storing instructions and servers that interact with the memory device and execute the instructions that cause the servers to perform operations including obtaining, using electronic cookies stored at client devices or pixel tags that are embedded in online resources, online activity performed at client devices; generating an online activity model using the online activity and the attributes of the users associated with the set of online activity, wherein the online activity model identifies different users as being likely to perform an activity in the online activity based on a similarity between the attributes of the users and attributes of the different users; determining, based on an application of the online activity model to the attributes, additional user identifiers of users that are likely to perform a same online activity by client devices as users corresponding to the user identifiers received from the third party.

Abstract translation: 一种包括存储设备的存储设备的存储设备，所述存储设备存储与存储设备交互的指令和服务器，并且执行使得服务器执行操作的指令，包括使用存储在在线资源中的客户端设备或像素标签的电子Cookie来执行在线活动 在客户端设备; 使用在线活动和与该组在线活动相关联的用户的属性来生成在线活动模型，其中所述在线活动模型基于所述在线活动的属性之间的相似性来识别不同用户可能在所述在线活动中执行活动 不同用户的用户和属性; 基于所述在线活动模型对所述属性的应用，确定由所述客户端设备执行与从所述第三方接收到的所述用户标识符相对应的用户可能执行相同在线活动的用户的附加用户标识符。