Provision of anonymous context information and generation of targeted content

    公开(公告)号:US09626693B2

    公开(公告)日:2017-04-18

    申请号:US13997918

    申请日:2012-12-20

    CPC classification number: G06Q30/0251 G06Q30/0257

    Abstract: Embodiments of the present disclosure are directed towards selective disclosure of user or computing environment attributes to facilitate generation and/or provision of targeted content. In various embodiments, a likelihood that disclosure of an attribute of a user or of a computing environment associated with the user will enable identification of the user may be determined based on an associated population count of users or computing environments sharing the same attribute. In various embodiments, the attribute may be selectively disclosed to a content provider configured to provide targeted content, or a recommendation may be selectively provided to the user as to whether the user should disclose the attribute to the content provider, based on the determination and a risk tolerance associated with the user. In various embodiments, a dimension authority may track and make available population counts of users or computing environments having various attributes.

    Provision of anonymous context information and generation of targeted content

    公开(公告)号:US10055758B2

    公开(公告)日:2018-08-21

    申请号:US14320251

    申请日:2014-06-30

    CPC classification number: G06Q30/0251 G06Q30/0257

    Abstract: Embodiments of the present disclosure are directed towards selective disclosure of user or computing environment attributes to facilitate generation and/or provision of targeted content. In various embodiments, a likelihood that disclosure of an attribute of a user or of a computing environment associated with the user will enable identification of the user may be determined based on an associated population count of users or computing environments sharing the same attribute. In various embodiments, the attribute may be selectively disclosed to a content provider configured to provide targeted content, or a recommendation may be selectively provided to the user as to whether the user should disclose the attribute to the content provider, based on the determination and a risk tolerance associated with the user. In various embodiments, a dimension authority may track and make available population counts of users or computing environments having various attributes.

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