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    ANALYSIS OF EFFECTIVENESS OF AN ONLINE ADVERTISING CAMPAIGN
    2.
    发明申请
    ANALYSIS OF EFFECTIVENESS OF AN ONLINE ADVERTISING CAMPAIGN 审中-公开

    公开(公告)号：US20180189825A1

    公开(公告)日：2018-07-05

    申请号：US15861509

    申请日：2018-01-03

    Applicant: MASTERCARD ASIA/PACIFIC PTE. LTD.

    Inventor： Eric Jian Hui Lin ,  Benjamin Charles Gilbey ,  Ai Ling Felicia Choo

    IPC: G06Q30/02 ,  G06F17/18

    CPC classification number: G06Q30/0246 ,  G06F17/18 ,  G06Q30/0277

    Abstract: According to a first aspect, there is provided an advertising campaign analyser comprising: at least one processor; and at least one memory including computer program code; an input port coupled to the processor; the at least one memory and the computer program code configured to, with the at least one processor, cause the analyser at least to: receive, through the input port, advertising campaign data extracted from a response to advertising material belonging to an online advertising campaign, the advertising campaign data comprising at least one recipient account to which the advertising material is delivered; receive, through the input port, payment data generated from purchases made at a merchant participating in the online advertising campaign; analyse the received advertising campaign data and the received payment data to identify data fields from the received payment data that establishes a correlation to the at least one recipient account from the received advertising campaign data; generate statistical data related to purchases attributable to the online advertising campaign, the attribution being based at least partially on a degree of the established correlation; and compile a report containing one or more of the generated statistical data.

    Method and System for Managing Crowdsourced Funds
    3.
    发明申请
    Method and System for Managing Crowdsourced Funds 审中-公开

    公开(公告)号：US20180025437A1

    公开(公告)日：2018-01-25

    申请号：US15656083

    申请日：2017-07-21

    Applicant: MASTERCARD ASIA/PACIFIC PTE LTD

    Inventor： Veronica Kuoh ,  Krishnadas Mohandas ,  Eric Jian Hui Lin ,  Benjamin Charles Gilbey

    IPC: G06Q40/00 ,  G06Q50/00

    CPC classification number: G06Q40/12 ,  G06Q50/01

    Abstract: Device and method for managing crowdsourced funds. The method comprises: creating expenditure categories, each of the expenditure categories being linked to a respective category account for obtaining funds from the crowdsourced funds; allocating a percentage of the crowdsourced funds to each of the expenditure categories; applying restrictions on utilization of the allocated percentage to reception parameters imposed upon each of the respective expenditure categories; providing a user interface to display each of the created expenditure categories and the respective percentage allocation of the crowdsourced funds; receiving, through the user interface, a contribution to the crowdsourced funds from a payment network; allocating the received contribution across the expenditure categories by channeling the received contribution to the respective category account in accordance with the reception parameters and the respective allocated percentage; and permitting access to the funds in the category account for transactions that comply with the reception parameters imposed upon the expenditure category linked to the category account.

    SYSTEM FOR PURCHASING GOODS
    10.
    发明申请
    SYSTEM FOR PURCHASING GOODS 审中-公开

    公开(公告)号：US20180260867A1

    公开(公告)日：2018-09-13

    申请号：US15910808

    申请日：2018-03-02

    Applicant: MASTERCARD ASIA/PACIFIC PTE. LTD.

    Inventor： Eric Jian Hui Lin ,  Benjamin Charles Gilbey ,  Veronica Kuoh

    IPC: G06Q30/06 ,  G06Q20/36 ,  G06Q20/40

    CPC classification number: G06Q30/0617 ,  G06Q10/087 ,  G06Q20/3278 ,  G06Q20/36 ,  G06Q20/367 ,  G06Q20/405 ,  G06Q30/0635 ,  G06Q30/0637 ,  G06Q30/0641

    Abstract: Disclosed herein is an autonomous system for autonomous purchase of a purchase order. The autonomous system comprises at least one processor and a memory comprising at least one non-transitory memory device. The memory stores a digital wallet comprising at least one payment vehicle for use in purchasing the purchase order. The memory also comprises instructions that, when executed by the processor, cause the autonomous system to determine if the purchase order satisfies a set of purchase characteristics, decide to execute purchase of the purchase order upon fulfillment of a set of conditions for purchase and connect to a merchant terminal of at least one merchant through whom the purchase order can be fulfilled. The instructions further cause the processor to connect the digital wallet to a payment system through which payment for the purchase order can be made and purchasing the purchase order via the payment system using one or more payment vehicles of the at least one payment vehicle.

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