公开(公告)号：CA2260503A1

公开(公告)日：1999-09-02

申请号：CA2260503

申请日：1999-01-28

Applicant: LUCENT TECHNOLOGIES INC

Inventor： ROSENTHAL EUGENE J ,  BENDINELLI SAMUEL J

IPC: H04N7/173 ,  H04N21/4545 ,  H04N21/462 ,  H04N21/472 ,  H04N21/475 ,  H04N21/4782 ,  H04N21/61 ,  H04N21/658 ,  H04N21/858 ,  G06F3/14 ,  H04L12/12 ,  G06F13/38

Abstract: Uniform Resource Locators (URLs) or other network information identifiers embedded in television signals are processed in order to permit viewers to customize the display of a corresponding program. In an illustrative embodiment, at a time prior to the scheduled display of a program or portion thereof, a given viewer makes a selection of one of a number of available alternate characteristics for the program, such as one of a number of available alternate endings. At a later time, a base URL embedded in the television signal is extracted and processed using the viewer selection in order to generate a combined URL. The combined URL is then used to establish a connection over a network with a corresponding web site or other information source, and information is retrieved from the web site and stored in a memory. The retrieved information is subsequently taken from the memory and used to modify the manner in which the program is displayed to the viewer. For example, the retrieved information may include video which is displayed to the viewer in place of a portion of the program.

公开(公告)号：CA2313846A1

公开(公告)日：2001-01-19

申请号：CA2313846

申请日：2000-07-11

Applicant: LUCENT TECHNOLOGIES INC

Inventor： ROSENTHAL EUGENE J ,  BLAHUT DONALD EDGAR

IPC: H04N7/08 ,  H04H20/76 ,  H04N7/16 ,  H04N7/173

Abstract: An advertisement delivery system employs an advertisement delivery servi ce that discourages viewers from channel surfing. To this end, advertisers agre e to pay at least a portion, if not all, of the consumer's premium video services charge s, if in turn, the consumer agrees to watch the advertisements targeted to him/her as a function of an agreed upon interest profile. Viewers and advertisers subscribe to the advertisement delivery service, and deliver specific advertisements to a subscriber as a function of, for example, the particular household it is being delivered to, type of program, time of day, day of the week, a subscriber's interest profile or the like. To this end, television programming and advertisements are supplied to subscribers from a central video server that is informed when a subscriber has made a change in the channel being viewed. Additionally, the video server can insert point-to-point advertisements, i.e ., insert different advertisements directed toward different viewers or groups of view s, even if the program to be viewed is a broadcast program. Channel surfing is discouraged in one embodiment of the invention by supplying the same advertisement in the same commercial interval to all the subscribed channels for a particular subscriber. In another embodiment of theinvention, when channel surfing is initiated while an advertisement is playing, the advertisement playout is "paused" until the subscriber returns to the original channel that was being viewed. Once the subscriber returns to the original channel, the playing out of the advertisement is automatically resumed. In still another embodiment of the invention, the subscriber is controllably inhibite d from selecting a channel other than the one presently being viewed during the commercial intervals.

公开(公告)号：AU1842399A

公开(公告)日：1999-09-16

申请号：AU1842399

申请日：1999-02-25

Applicant: LUCENT TECHNOLOGIES INC

Inventor： BENDINELLI SAMUEL J ,  ROSENTHAL EUGENE J

IPC: H04N7/173 ,  H04N21/4545 ,  H04N21/462 ,  H04N21/472 ,  H04N21/475 ,  H04N21/4782 ,  H04N21/61 ,  H04N21/658 ,  H04N21/858 ,  H04N7/14 ,  G06F17/30

Abstract: Uniform Resource Locators (URLs) or other network information identifiers embedded in television signals are processed in order to permit viewers to customize the display of a corresponding program. In an illustrative embodiment, at a time prior to the scheduled display of a program or portion thereof, a given viewer makes a selection of one of a number of available alternate characteristics for the program, such as one of a number of available alternate endings. At a later time, a base URL embedded in the television signal is extracted and processed using the viewer selection in order to generate a combined URL. The combined URL is then used to establish a connection over a network with a corresponding web site or other information source, and information is retrieved from the web site and stored in a memory. The retrieved information is subsequently taken from the memory and used to modify the manner in which the program is displayed to the viewer. For example, the retrieved information may include video which is displayed to the viewer in place of a portion of the program.

公开(公告)号：CA2244327A1

公开(公告)日：1999-02-20

申请号：CA2244327

申请日：1998-07-29

Applicant: LUCENT TECHNOLOGIES INC

Inventor： ROSENTHAL EUGENE J ,  NARAYANASWAMY SHANKAR

IPC: G02F1/13 ,  G06F1/16 ,  G06F3/147 ,  G09F9/40 ,  H04M1/02 ,  G06F3/14

Abstract: A portable or other electronic device has two or more display devices or scr eens that can be used to display different subsets of image signals. The effect is that the d evice simulates the display capabilities of devices having much larger screens. The device has an open o r active configuration, in which the multiple screens are available for displaying image signals, an d a closed or inactive configuration, in which some or all of the multiple screens are folded toget her or otherwise stowed away to reduce the size of the device for storage and/or carrying. By simula ting large-display operations, electronic devices according to the present invention are capabl e of presenting more useable information to the user than is otherwise possible using prior art d evices having a single small screen.