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公开(公告)号：WO2006127470A2
公开(公告)日：2006-11-30
申请号：PCT/US2006019474
申请日：2006-05-19
Applicant: INTEGRATED MEDIA MEASUREMENT I , ALCORN ALLAN E , COOPER JAMES , FLETCHER GARY S JR , KLEIN MARK D , WHITEMORE DAVID , ZITO TOM
Inventor： ALCORN ALLAN E , COOPER JAMES , FLETCHER GARY S JR , KLEIN MARK D , WHITEMORE DAVID , ZITO TOM
CPC classification number: H04H60/58 , G06F17/30743 , G06F17/30749 , G06F17/30758 , G06F17/30787 , G06Q30/02 , H04H2201/90 , H04M3/2281 , H04M3/42221 , H04M3/4878 , H04M3/493 , H04M2201/12 , H04M2201/18 , H04M2201/36 , H04M2207/18 , H04N21/2407 , H04N21/26603 , H04N21/812
Abstract: Audible media among different channels is recorded and analyzed to identify repeated instances of the same media item, either within a channel or from channel to channel, over a span of time. Such media items are identified as possible advertisements. A verification process is performed to determine which of these advertisement candidates are in fact advertisements. Once advertisements are so identified, audio from various sources is monitored to identify subsequent occurrences of that advertisement by matching the monitored audio against the stored signatures. In such a manner, advertisement flighting (broadcasts) as well as user exposure to advertisements can be detected and tracked.
Abstract translation: 记录和分析不同频道中的声音媒体，以便在一段时间内在频道内或从频道到频道中识别相同媒体项目的重复实例。 这样的媒体项目被识别为可能的广告。 执行验证过程以确定这些广告候选者中的哪一个实际上是广告。 一旦广告被如此识别，则监视来自各种来源的音频，以通过将监视的音频与存储的签名相匹配来识别该广告的后续出现。 以这种方式，可以检测和跟踪广告投放（广播）以及用户对广告的曝光。
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公开(公告)号：WO2006026736A2
公开(公告)日：2006-03-09
申请号：PCT/US2005031250
申请日：2005-08-31
Applicant: INTEGRATED MEDIA MEASUREMENT I , ZITO TOM , KLEIN MARK D , ALCORN ALLAN E , FLETCHER GARY S JR
Inventor： ZITO TOM , KLEIN MARK D , ALCORN ALLAN E , FLETCHER GARY S JR
CPC classification number: G06F17/30758 , G06F17/30743 , G06F17/30749 , G06Q30/02 , H04H60/58 , H04H60/63 , H04H2201/90 , H04N21/2407 , H04N21/26603 , H04N21/812
Abstract: User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.
Abstract translation: 用户暴露于媒体项目被检测和测量。 由用户携带的移动客户端设备定期对用户的音频环境进行数字采样。 将这些样本转换成数据签名流，并与参考媒体项目进行比较，以检测用户对参考项目的曝光。 曝光于所选媒体内容项目后的采购行为也可以被检测和跟踪，以便衡量诸如广告之类的媒体项目的有效性。
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公开(公告)号：EP1784711A4
公开(公告)日：2008-10-01
申请号：EP05793408
申请日：2005-08-31
Applicant: INTEGRATED MEDIA MEASUREMENT I
Inventor： ZITO TOM , KLEIN MARK D , ALCORN ALLAN E , FLETCHER GARY S JR
CPC classification number: G06F17/30758 , G06F17/30743 , G06F17/30749 , G06Q30/02 , H04H60/58 , H04H60/63 , H04H2201/90 , H04N21/2407 , H04N21/26603 , H04N21/812
Abstract: User exposure to media items is detected and measured. A mobile client device (101) carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.
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公开(公告)号：BRPI0514559A
公开(公告)日：2008-06-17
申请号：BRPI0514559
申请日：2005-08-31
Applicant: INTEGRATED MEDIA MEASUREMENT I
Inventor： ZITO TOM , KLEIN MARK D , ALCORN ALLAN E , FLETCHER GARY S JR
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