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    DETERMINING RELATIVE EFFECTIVENESS OF MEDIA CONTENT ITEMS
    1.
    发明申请
    DETERMINING RELATIVE EFFECTIVENESS OF MEDIA CONTENT ITEMS 审中-公开
    确定媒介内容项目的相对有效性

    公开(公告)号：WO2010101674A3

    公开(公告)日：2010-10-28

    申请号：PCT/US2010021649

    申请日：2010-01-21

    Applicant: INTEGRATED MEDIA MEASUREMENT I ,  KLEIN MARK D ,  BROWNE JASON ,  PATERSON CRAIG DOUGAL

    Inventor： KLEIN MARK D ,  BROWNE JASON ,  PATERSON CRAIG DOUGAL

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0246

    Abstract: The effectiveness of advertisements with respect to a group of panelists is measured. Based on the results of such analysis, advertisements and/or variants thereof are selected for presentation to consumers. Effectiveness of advertisements is measured, in one embodiment, by detecting exposure to advertisements, and then monitoring panelist behavior following exposure to an advertisement. In one embodiment, the group of panelists is a representative sample of a larger population, so that observations of panelist behavior can be used as a basis for making decisions regarding presentation of advertisements to a larger audience having characteristics similar to those of the panelists. Once the relative effectiveness for various audiences has been determined, advertisements can be selected for presentation to individual consumers or to groups of consumers, so as to maximize effectiveness. In one embodiment, such analysis and selection is performed substantially in real-time.

    Abstract translation: 衡量广告对一组专家的有效性。 基于这种分析的结果，广告和/或其变体被选择用于呈现给消费者。 在一个实施例中，通过检测对广告的暴露，然后在暴露于广告之后监视小组成员的行为来测量广告的有效性。 在一个实施例中，小组成员是大量人口的代表性样本，使得小组成员行为的观察可以用作做出关于向具有与小组成员相似的特征的更大的观众呈现广告的决策的基础。 一旦确定了各种受众的相对有效性，就可以选择广告来呈现给个人消费者或消费者群体，以最大化效力。 在一个实施例中，这种分析和选择基本上是实时进行的。

    MEASURING EXPOSURE TO MEDIA
    2.
    发明申请
    MEASURING EXPOSURE TO MEDIA 审中-公开
    测量接触到媒体

    公开(公告)号：WO2009152157A2

    公开(公告)日：2009-12-17

    申请号：PCT/US2009046757

    申请日：2009-06-09

    Applicant: INTEGRATED MEDIA MEASUREMENT I ,  MONIGHETTI BRIAN ,  GAFFNEY TAMARA ,  KLEIN MARK D

    Inventor： MONIGHETTI BRIAN ,  GAFFNEY TAMARA ,  KLEIN MARK D

    IPC: G06Q50/00 ,  G06F17/00 ,  G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0246

    Abstract: Exposure to media content across one or more media delivery mechanisms is measured. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Media can include web-based content and/or audio content originating from a network source and/or from other content sources. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items, and intercepted signatures are generated. In some embodiments, user exposure across multiple delivery mechanisms is monitored. Reports can be generated based on comparison of the intercepted signatures with the reference signatures; such reports may include analysis of media exposure across multiple delivery mechanisms. Content items can be selected for presentation to a user based on media exposure history.

    Abstract translation: 测量通过一个或多个介质递送机制暴露于媒体内容。 递送机制可以包括例如电视和无线电，以及使用浏览器或其他应用在计算机，移动设备或其他电子设备上查看的网页或其他内容的因特网传送。 媒体可以包括源自网络源和/或来自其他内容源的基于web的内容和/或音频内容。 为感兴趣的媒体内容项目生成参考签名。 监控设备和/或软件监控用户对媒体项目的曝光，并产生截获的签名。 在一些实施例中，监视跨多个递送机制的用户暴露。 可以根据截取的签名与参考签名的比较来生成报告; 这些报告可能包括跨多个传送机制的媒体曝光分析。 可以基于媒体曝光历史来选择内容项目以呈现给用户。

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