公开(公告)号：US20250005381A1

公开(公告)日：2025-01-02

申请号：US18217356

申请日：2023-06-30

Applicant: Maplebear Inc. (dba Instacart)

Inventor： Peng Qi ,  Cheng Jia ,  Xiyu Wang ,  Qiao Jiang ,  Sharad Gupta ,  David Pal ,  Joseph Haraldson ,  Zhenbang Chen

IPC: G06N5/022

Abstract: An online system manages presentation of content items in various presentation contexts such as when the users are browsing pages or when the users have entered a search query. The online system trains a single unified machine learning model that predicts one or more likelihoods of a target event associated with presentation of a content item in the different presentation contexts. The learned model is applied to a set of candidate content items associated with a presentation opportunity in a specific context. Features that are inapplicable to the specific context may be masked when applying the model. The online system may select between the candidate content items based on the predicted likelihoods using the model trained across the multiple different contexts, such that the prediction for one context may be based in part on learned outcomes in other related contexts.

公开(公告)号：US12175525B2

公开(公告)日：2024-12-24

申请号：US17493150

申请日：2021-10-04

Applicant: Maplebear Inc.

Inventor： Jeffrey Bernard Arnold ,  Rob Donnelly ,  Sumit Garg ,  Jonathan Gu ,  Bill Lundberg ,  David Pal ,  Sharath Rao Karikurve ,  Peng Qi

IPC: G06Q30/0601 ,  G06F9/451 ,  G06Q30/02

Abstract: An online concierge system includes sponsored content items in an interface including different slots for displaying content items. A sponsored content item may be displayed in a single slot or in multiple adjacent slots. The online concierge system determines a content score for various sponsored content items indicating a likelihood of a user interacting with a sponsored content item and a position bias for slots in the interface indicating a likelihood of the user interacting with a slot independent of content in the slot. Position biases are different dependent on a number of slots in which a content item is displayed. The online concierge system generates a graph identifying potential placements of sponsored content items in slots by selecting content items in an order according to their content scores. Sponsored content items are positioned in slots according to a path through the graph that has the highest overall expected value.

公开(公告)号：US20250095055A1

公开(公告)日：2025-03-20

申请号：US18965960

申请日：2024-12-02

Applicant: Maplebear Inc. (dba Instacart)

Inventor： Jeffrey Bernard Arnold ,  Rob Donnelly ,  Sumit Garg ,  Jonathan Gu ,  Bill Lundberg ,  David Pal ,  Sharath Rao Karikurve ,  Peng Qi

IPC: G06Q30/0601 ,  G06F9/451 ,  G06Q30/02

Abstract: An online concierge system includes sponsored content items in an interface including different slots for displaying content items. A sponsored content item may be displayed in a single slot or in multiple adjacent slots. The online concierge system determines a content score for various sponsored content items indicating a likelihood of a user interacting with a sponsored content item and a position bias for slots in the interface indicating a likelihood of the user interacting with a slot independent of content in the slot. Position biases are different dependent on a number of slots in which a content item is displayed. The online concierge system generates a graph identifying potential placements of sponsored content items in slots by selecting content items in an order according to their content scores. Sponsored content items are positioned in slots according to a path through the graph that has the highest overall expected value.