公开(公告)号：US12175525B2

公开(公告)日：2024-12-24

申请号：US17493150

申请日：2021-10-04

Applicant: Maplebear Inc.

Inventor： Jeffrey Bernard Arnold ,  Rob Donnelly ,  Sumit Garg ,  Jonathan Gu ,  Bill Lundberg ,  David Pal ,  Sharath Rao Karikurve ,  Peng Qi

IPC: G06Q30/0601 ,  G06F9/451 ,  G06Q30/02

Abstract: An online concierge system includes sponsored content items in an interface including different slots for displaying content items. A sponsored content item may be displayed in a single slot or in multiple adjacent slots. The online concierge system determines a content score for various sponsored content items indicating a likelihood of a user interacting with a sponsored content item and a position bias for slots in the interface indicating a likelihood of the user interacting with a slot independent of content in the slot. Position biases are different dependent on a number of slots in which a content item is displayed. The online concierge system generates a graph identifying potential placements of sponsored content items in slots by selecting content items in an order according to their content scores. Sponsored content items are positioned in slots according to a path through the graph that has the highest overall expected value.

公开(公告)号：US20240211842A1

公开(公告)日：2024-06-27

申请号：US18087547

申请日：2022-12-22

Applicant: Maplebear Inc. (dba Instacart)

Inventor： Cameron Nicholas Taylor ,  Robert Fletcher ,  Pedro Tanure Veloso ,  Tilman Drerup ,  Rob Donnelly ,  Ben Lowenstein ,  Matthew Wean

IPC: G06Q10/0637 ,  G06Q10/087

CPC classification number: G06Q10/06375 ,  G06Q10/087

Abstract: An online concierge system fulfills orders for items offered by retailers and may increase the price of an item offered by a retailer in some instances. The online concierge system applies a markup to an item by applying a pricing policy to a category including the item. To optimize application of pricing policies to categories, the online concierge system categorizes items offered by the retailer and applies an outcome model to combinations of categories and pricing policies. From the output of the outcome model, the online concierge system selects a set of categories and corresponding pricing policies. Using a price adjustment model, the online concierge system determines modifications to one or more of the pricing policies of the set to enforce one or more constraints across multiple pricing policies.

公开(公告)号：US20230078450A1

公开(公告)日：2023-03-16

申请号：US17474408

申请日：2021-09-14

Applicant: Maplebear Inc. (dba Instacart)

Inventor： Chuanwei Ruan ,  Diego Goyret ,  Tilman Drerup ,  Rob Donnelly

IPC: G06Q30/06 ,  G06F3/0482 ,  G06Q30/02 ,  G06F16/9535 ,  G06F16/2457

Abstract: An online concierge system allows users to purchase items from warehouses and delivers the purchased items to the users. When displaying items offered by a warehouse, the online concierge system predicts an availability of the items at the warehouse using a trained model. When displaying items offered by the warehouse to a user, the online concierge system accounts for the predicted availabilities of different items. For example, the online concierge system determines scores for different items at the warehouse based on relevance to the user and adjusts a score for an item by its predicted availability. The online concierge system uses the adjusted scores for items when displaying items, demoting positions in an interface in which items with lower predicted availabilities are displayed. Additionally, the online concierge system may display a visual indication of a predicted availability of certain items, such as items with less than a threshold predicted availability.

公开(公告)号：US20250095055A1

公开(公告)日：2025-03-20

申请号：US18965960

申请日：2024-12-02

Applicant: Maplebear Inc. (dba Instacart)

Inventor： Jeffrey Bernard Arnold ,  Rob Donnelly ,  Sumit Garg ,  Jonathan Gu ,  Bill Lundberg ,  David Pal ,  Sharath Rao Karikurve ,  Peng Qi

IPC: G06Q30/0601 ,  G06F9/451 ,  G06Q30/02

Abstract: An online concierge system includes sponsored content items in an interface including different slots for displaying content items. A sponsored content item may be displayed in a single slot or in multiple adjacent slots. The online concierge system determines a content score for various sponsored content items indicating a likelihood of a user interacting with a sponsored content item and a position bias for slots in the interface indicating a likelihood of the user interacting with a slot independent of content in the slot. Position biases are different dependent on a number of slots in which a content item is displayed. The online concierge system generates a graph identifying potential placements of sponsored content items in slots by selecting content items in an order according to their content scores. Sponsored content items are positioned in slots according to a path through the graph that has the highest overall expected value.