시청자 그룹별 타깃팅 광고 장치 및 방법
    112.
    发明公开
    시청자 그룹별 타깃팅 광고 장치 및 방법 审中-实审
    用于指导广告的装置和方法

    公开(公告)号:KR1020150082984A

    公开(公告)日:2015-07-16

    申请号:KR1020140002593

    申请日:2014-01-08

    Inventor: 한경수 이한규

    CPC classification number: H04N21/25883 G06Q30/0241 H04N21/25891

    Abstract: 본발명에따른시청자그룹별타깃팅광고방법은시청가구별로시청자의성별/연령대분포를추론하여가구별또는시청자별타깃팅광고를제공하기위한기술로서, 의뢰받은광고를시청자그룹별로편성한다. 그리고, 시청가구구성원의성별및 연령대분포의추론결과를저장하고, 추론된시청가구구성원의성별및 연령대분포와시청확률분포를이용하여시청자그룹별시청요청확률을계산한다. 그리고, 계산된그룹별시청요청확률에기초하여타깃팅광고를송출한다.

    Abstract translation: 本发明涉及一种用于针对每个用户组定位广告的装置和方法,该用户组是用于推测每个观看家庭的观看者的性别/年龄带分布的技术,以为每个家庭或每个观众提供定向广告,其组织所请求的广告 为每个观众组。 此外,本发明存储观看家庭成员的性别和年龄段分布的推断结果,并且使用所推断的性别和年龄段分布来计算每个观众组的观看请求概率,并且观看成员的观看概率分布 家庭。 另外,本发明基于计算出的各组视图请求概率来发送目标广告。

    ISO 기반 미디어 파일 포맷으로 MPEG-2전송스트림을 저장 및 재생하는 방법 및 장치
    113.
    发明授权
    ISO 기반 미디어 파일 포맷으로 MPEG-2전송스트림을 저장 및 재생하는 방법 및 장치 有权
    用于以基于ISO的媒体文件格式存储和播放MPEG-2传输流的方法和设备

    公开(公告)号:KR101516325B1

    公开(公告)日:2015-05-04

    申请号:KR1020080031854

    申请日:2008-04-04

    Abstract: 본 발명은 ISO 기반 미디어 파일 포맷을 활용하여 MPEG-2 전송스트림을 저장 및 재생하는 방법 및 장치에 관한 것이다. 본 발명에 의한 저장 방법은 저장하고자 하는 MPEG-2 전송스트림을 임의 접근을 위한 샘플로서 상기 ISO 기반 미디어 파일 포맷의 mdat 박스에 저장하는 단계와, 상기 MPEG-2 전송스트림의 샘플의 시간 정보, 위치 정보, 크기 정보, PMT (Program Map Table) 관련 정보를 상기 ISO 기반 미디어 파일 포맷의 moov 박스에 기술하는 단계를 포함한다. 본 발명에 의하면, DMB 방식의 MPEG-2 전송스트림을 단말에 저장할 경우 스트림의 임의 접근 재생 및 단말간의 상호 호환을 용이하게 제공할 수 있다.

    Abstract translation: 本发明涉及使用基于ISO的媒体文件格式来存储和再现MPEG-2传输流的方法和设备。 根据本发明的存储方法包括以下步骤:将要被存储在基于ISO的媒体文件格式的mdat盒中的MPEG-2传输流存储为随机访问的样本, 大小以及基于ISO的媒体文件格式的moov框中的PMT(节目映射表)相关信息。 根据本发明,当DMB方案的MPEG-2传输流被存储在终端中时,可以容易地提供任意的访问再现和流之间的相互兼容性。

    시청자 콘텐츠 선호도 추론 정확도 향상 방법 및 장치
    114.
    发明公开
    시청자 콘텐츠 선호도 추론 정확도 향상 방법 및 장치 有权
    增强内容的精度的方法与装置

    公开(公告)号:KR1020140077761A

    公开(公告)日:2014-06-24

    申请号:KR1020120146881

    申请日:2012-12-14

    Inventor: 한경수 이한규

    Abstract: The present invention relates to an apparatus and a method to improve the accuracy of inference for content preference of a viewer based on the viewing intention and viewing time of a viewer′s viewing history. The method includes the steps of: calculating the value of experience of a content based on an experience value function which gives a weighted value higher than a directly proportional value to a content having a higher viewing time ratio of a viewer for a broadcasting time of a content than a weighted reference value, and gives a lower weighted value than a directly proportional value to a content having a lower viewing time ratio of a viewer than a weighted reference value; calculating content preference for each predetermined unit-time period based on the experience value of the content; and calculating a final content preference based on the unit-time period content preference and using a time weighted average which grants time weighted values to a content preference for a current unit-time. According to the invention, the inference of preference applies preference changes according to the time of the psychological conditions with regard to the viewer′s content consumption, so that a more accurate current content preference can be obtained, thereby improving the accuracy and satisfaction to recommend the viewer′s customized broadcasts and customized content.

    Abstract translation: 本发明涉及一种基于观看者的观看历史的观看意图和观看时间来提高观看者的内容偏好的推理精度的装置和方法。 该方法包括以下步骤:基于经验值函数来计算内容的经验值,所述经验值函数给予比直接比例值高的加权值,以及对于广播时间为观众的观看时间比较高的内容 并且对于与观看者的观看时间比率低于加权参考值的内容,给出比直接比例值更低的加权值; 基于内容的经验值来计算每个预定单位时间段的内容偏好; 以及基于所述单位时间段内容偏好来计算最终内容偏好,并且使用向当前单位时间的内容偏好赋予时间加权值的时间加权平均值。 根据本发明,偏好推论根据观众内容消费的心理条件的时间来应用偏好变化,从而可以获得更准确的当前内容偏好,从而提高准确性和满意度以推荐 观众的定制广播和定制内容。

    시청행태 인식기반의 시청률 및 광고효과 분석 방법 및 시스템
    115.
    发明公开
    시청행태 인식기반의 시청률 및 광고효과 분석 방법 및 시스템 有权
    基于观察行为识别的受众评分和广告效果的方法和系统

    公开(公告)号:KR1020140023788A

    公开(公告)日:2014-02-27

    申请号:KR1020120090263

    申请日:2012-08-17

    Abstract: Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and effect measurement server. The analysis method and system for audience rating and advertisement effects based on viewing behavior recognition, according to the present invention, comprises a viewing behavior measurement device which receives a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognizes the one or more viewers from the received viewer image to generate viewing behavior information, and delivers the generated viewing behavior information, and an advertisement effect measurement server which analyzes an advertisement effect for each viewer on the basis of the received viewing behavior information and generates and delivers an advertisement effect measurement result. [Reference numerals] (110) Viewing behavior measurement device; (130) Advertising effect measurement server; (AA) Advertiser, Agency, Media company, Media rep; (BB) Advertisement effect measurement result; (CC) Viewing behavior information; (DD) Viewer image information

    Abstract translation: 提供了一种基于观看行为识别的观众评级和广告效果的分析方法和系统,包括基于通过照相机的图像识别来识别观看者的方法并且有效地收集数据,以及基于观看者发送收集的数据的方法 识别受众评级和效果测量服务器。 根据本发明,基于观看行为识别的观众评级和广告效果的分析方法和系统包括观看行为测量装置,其接收通过对正在观看广播内容的一个或多个观看者进行成像而获得的观众图像,识别一个 或更多观看者,以产生观看行为信息,并且传送所生成的观看行为信息,以及广告效果测量服务器,其基于接收的观看行为信息分析每个观看者的广告效果,并生成并传送 广告效果测量结果。 (附图标记)(110)观察行为测量装置; (130)广告效果测量服务器; (AA)广告主,代理机构,媒体公司,媒体代表; (BB)广告效果测量结果; (CC)查看行为信息; (DD)查看器图像信息

    홈 네트워크 시스템에서 사용자를 추적하여 컨텐츠를 제공하는 장치 및 방법
    116.
    发明公开
    홈 네트워크 시스템에서 사용자를 추적하여 컨텐츠를 제공하는 장치 및 방법 无效
    通过家庭网络追踪用户提供内容的装置和方法

    公开(公告)号:KR1020130107555A

    公开(公告)日:2013-10-02

    申请号:KR1020120029438

    申请日:2012-03-22

    Abstract: PURPOSE: An apparatus and a method for providing content while tracing a user in a home network system are provided to trace a location of a user without a separate user position recognizing device or user flow tracing device. CONSTITUTION: A moving direction receiving unit (220) receives a moving direction of a user from a first device displaying content. A sensor activating unit (230) activates a user recognition sensor of a second device associated with the moving direction of the user. A content providing unit (210) provides the second device with the content when the second device recognizes the user. The first device recognizes the user using a camera or a user recognition sensor. The first device generates information about moving direction by identifying the moving direction of the user based on a location or direction where the first devices recognizes the user for the last time when the first device is unable to recognize the user. [Reference numerals] (100) Content providing device; (210) Content providing unit; (220) Moving direction Information receiving unit; (230) Sensor activating unit

    Abstract translation: 目的:提供在家庭网络系统中跟踪用户时提供内容的装置和方法,以便在没有单独的用户位置识别装置或用户流跟踪装置的情况下跟踪用户的位置。 构成:移动方向接收单元(220)从显示内容的第一设备接收用户的移动方向。 传感器激活单元(230)激活与用户的移动方向相关联的第二设备的用户识别传感器。 当第二设备识别用户时,内容提供单元(210)向第二设备提供内容。 第一个设备识别用户使用相机或用户识别传感器。 第一设备通过基于第一设备在第一设备不能识别用户的最后时间识别用户的位置或方向来识别用户的移动方向来产生关于移动方向的信息。 (附图标记)(100)内容提供装置; (210)内容提供单元; (220)移动方向信息接收单元; (230)传感器启动单元

    시청 정보와 메타 데이터를 사용한 선호도 추론 장치 및 방법
    117.
    发明公开
    시청 정보와 메타 데이터를 사용한 선호도 추론 장치 및 방법 审中-实审
    使用观察数据和元数据传送偏好的装置和方法

    公开(公告)号:KR1020130091131A

    公开(公告)日:2013-08-16

    申请号:KR1020120012427

    申请日:2012-02-07

    CPC classification number: H04N21/25891

    Abstract: PURPOSE: A preference deduction device using view information and meta-data and a method thereof are provided to supply stratified genre preference to a broadcaster or an advertiser by stratifying a broadcast genre according to the preference of a user. CONSTITUTION: A view information receiving unit (310) receives view information of a user from a terminal. A view information analyzing unit (320) analyzes the view information of the user and extracts contents in which the user is interested. A preference deduction unit (330) deducts the preference of the user according to a genre and a period based on the extracted contents. A contents recommendation unit (360) selects broadcast contents and advertisement contents based on the extracted preference and individually recommend the broadcast contents and the advertisement contents to a broadcast server and an advertisement server. [Reference numerals] (140) Preference interference device; (310) Watching information receiving unit; (320) Watching information analysis unit; (330) Preference interference unit; (340) User grouping unit; (350) Data base; (360) Content recommendation unit

    Abstract translation: 目的:提供使用查看信息和元数据的偏好扣除装置及其方法,以根据用户的偏好分层广播类型来向广播者或广告商提供分层类型偏好。 构成:视图信息接收单元(310)从终端接收用户的视图信息。 视图信息分析单元(320)分析用户的视图信息并提取用户感兴趣的内容。 偏好扣除单元(330)根据提取的内容根据类型和周期来扣除用户的偏好。 内容推荐单元(360)基于提取的偏好来选择广播内容和广告内容,并将广播内容和广告内容分别推荐给广播服务器和广告服务器。 (附图标记)(140)优先干扰装置; (310)观看信息接收单元; (320)观察信息分析单位; (330)优先干扰单位; (340)用户分组单元; (350)数据库; (360)内容推荐单位

    정면시점 영상합성을 통한 시선 맞춤 장치 및 방법
    118.
    发明公开
    정면시점 영상합성을 통한 시선 맞춤 장치 및 방법 审中-实审
    使用组合图像的图像的眼睛接触的装置和方法

    公开(公告)号:KR1020120093751A

    公开(公告)日:2012-08-23

    申请号:KR1020110114965

    申请日:2011-11-07

    Abstract: PURPOSE: An eye contact apparatus and a method thereof through a front image synthesis are provided to reduce costs of an eye contact apparatus in comparison with a commercial product based on physical characteristic of a camera. CONSTITUTION: An image obtaining unit(210) obtains a multi camera image. A pre-processing unit(220) performs pre-process of the obtained multi camera image. A depth information search unit(230) searches for depth information of the pre-processed multi camera image. An image synthesis unit(240) synthesizes a front image by using the searched depth information.

    Abstract translation: 目的:提供一种通过正面图像合成的眼睛接触装置及其方法,以相对于基于相机的物理特性的商品而降低眼睛接触装置的成本。 构成:图像获取单元(210)获得多相机图像。 预处理单元(220)执行所获得的多相机图像的预处理。 深度信息搜索单元(230)搜索预处理的多相机图像的深度信息。 图像合成单元(240)通过使用搜索到的深度信息来合成前方图像。

    장면 정보 생성 장치 및 그 방법과 렌더링 장치 및 그 방법
    119.
    发明授权
    장면 정보 생성 장치 및 그 방법과 렌더링 장치 및 그 방법 失效
    用于生成和渲染场景信息的装置和方法

    公开(公告)号:KR101117153B1

    公开(公告)日:2012-03-07

    申请号:KR1020090030302

    申请日:2009-04-08

    Abstract: 이를위하여, 본발명은장면정보생성장치에있어서, 데이터를입력받기위한데이터입력수단; 상기데이터입력수단을통하여입력된메타데이터를분석하기위한메타데이터분석수단; 상기데이터입력수단을통하여입력된미디어및 상기메타데이터분석수단으로부터의메타데이터분석정보를기반으로메타데이터정보를장면정보에반영하여저작또는편집하기위한장면정보저작수단; 및상기장면정보저작수단에서저작또는편집된장면정보를기반으로장면정보를생성하기위한장면정보생성수단을포함한다.

    통신 시스템에서 멀티미디어 서비스 제공 시스템 및 방법
    120.
    发明公开
    통신 시스템에서 멀티미디어 서비스 제공 시스템 및 방법 审中-实审
    在通信系统中提供多媒体服务的系统和方法

    公开(公告)号:KR1020120011799A

    公开(公告)日:2012-02-08

    申请号:KR1020110071885

    申请日:2011-07-20

    CPC classification number: H04N21/235 H04N21/25808 H04N21/8133 H04N21/8543

    Abstract: PURPOSE: A multimedia service providing system in a communication system and method thereof are provided to offer various multimedia services to a user in real time by rapidly transmitting information acquired by multi-points. CONSTITUTION: A reception unit(210) receives information sensed by multi-points from the multi-points for reality effects and the scene representation of multimedia content. Creation units(220, 230) creates event data and device command data corresponding to the sensed information. A transmission unit(240) encodes the device command data to binary representation. The transmission unit transmits the encoded device command data to user devices.

    Abstract translation: 目的:提供通信系统中的多媒体业务提供系统及其方法,通过快速发送多点获取的信息,实时向用户提供各种多媒体业务。 构成:接收单元(210)从多点接收用于现实效果的多点信息和多媒体内容的场景表示。 创建单元(220,230)创建与感测信息对应的事件数据和设备命令数据。 传输单元(240)将设备命令数据编码为二进制表示。 发送单元将编码的设备命令数据发送给用户设备。

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